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New in Marketing (page 104 of 129)
Nov 03, 2010 | 05:44 PM CDT
By: Abby Penning
As the fragrance segment begins to bounce back from a downturn exasperated by market saturation and consumers’ shrinking discretionary spending, brand owners are again looking for a way to entice consumers to their scents. And for two perfume houses—Histoires de Parfums and Parfums d’Orsay Paris—playing up their traditions of history and storytelling, as well as closely knowing their consumers, has them seeing brighter days ahead.
Nov 01, 2010 | 08:53 AM CDT
The new concept is designed around the consumer and the amount of interaction she wishes to have with Clinique consultants.
Oct 26, 2010 | 11:02 AM CDT
A recap of the Sept. 15, 2010, CEW Newsmaker Forum, at which Ed Shirley, P&G's vice chair of global beauty and grooming, spoke about the shifting consumer landscape, communicating with today's consumers and evolving strategies on shelf. An additional discussion of the Shirley's comments will be available in GCI magazine's December Starting Point column.
Oct 22, 2010 | 03:31 PM CDT
Eco-friendly, Brazilian Culture and Emotional Experience Among Nine Deep Trends in Consumers' Purchases
Arylessence's latest consumer report, its tenth, focuses on "deep" trends, including emotional connections, patriotic themes and eco-friendliness
Oct 13, 2010 | 12:43 PM CDT
The U.S. Federal Trade Commission's proposed updates "will help businesses better align their product claims with consumer expectations.”
Oct 11, 2010 | 01:45 PM CDT
Sixteen-year-old pop singer Justin Bieber has partnered with Nicole by OPI to design a collection of nail polishes inspired by his hit songs.
Oct 05, 2010 | 10:21 AM CDT
By: Buyer's Advisory Group
Consumers love freebies, and gift with purchase strategies work in promoting brands and products and increasing sales. The Buyer's Advisory Group, which wrote the original article from retailers' point of view, shares a few tips. retailer point of view
Oct 01, 2010 | 04:33 PM CDT
The competition allowed for the department store retailer to actively engage consumers, learning its audience’s favorite personal care product picks.
Oct 01, 2010 | 04:21 PM CDT
Margulies has entered into an exclusive North American contract to appear in advertising campaigns for L'Oréal Paris, which will debut in the United States in 2011.
Sep 17, 2010 | 08:47 AM CDT
The supermodel is partnering with the company's Astor brand, acting as a spokesmodel and an artistic advisor.