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New in Marketing (page 104 of 128)
Oct 13, 2010 | 12:43 PM CDT
The U.S. Federal Trade Commission's proposed updates "will help businesses better align their product claims with consumer expectations.”
Oct 11, 2010 | 01:45 PM CDT
Sixteen-year-old pop singer Justin Bieber has partnered with Nicole by OPI to design a collection of nail polishes inspired by his hit songs.
Oct 05, 2010 | 10:21 AM CDT
By: Buyer's Advisory Group
Consumers love freebies, and gift with purchase strategies work in promoting brands and products and increasing sales. The Buyer's Advisory Group, which wrote the original article from retailers' point of view, shares a few tips. retailer point of view
Oct 01, 2010 | 04:33 PM CDT
The competition allowed for the department store retailer to actively engage consumers, learning its audience’s favorite personal care product picks.
Oct 01, 2010 | 04:21 PM CDT
Margulies has entered into an exclusive North American contract to appear in advertising campaigns for L'Oréal Paris, which will debut in the United States in 2011.
Sep 17, 2010 | 08:47 AM CDT
The supermodel is partnering with the company's Astor brand, acting as a spokesmodel and an artistic advisor.
Sep 15, 2010 | 09:15 AM CDT
The issue names award winners across the beauty industry, offering savvy brand owners the chance to capitalize on the annoucements. Complementary app allows users to locate the winning products.
Sep 13, 2010 | 09:23 AM CDT
Company "looking to push the boundaries and find innovative, effective ways to communicate."
Sep 10, 2010 | 09:02 AM CDT
Company names Julia Goldin global chief marketing officer. Revlon CEO sees "tremendous opportunity" to build brands; "opportunity to expand in markets that are now emerging as the next big growth area is enormous," says chairman.
Sep 07, 2010 | 04:45 PM CDT
Store brands marketers, as well as suppliers and retail chains—will need to double down on product development and innovation.