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May 07, 2010 | 12:22 PM CDT

Maybelline Reaps Sales Results Through Makeovers at Walgreens

Two-day instore event moves 1,000 pieces; 62% of on-site consumers surveyed said they would make a Maybelline purchase in the future because of the event.

May 05, 2010 | 04:29 PM CDT

New App Creation Technology Designed for Beauty Brands

Turnkey product marketing application for Apple’s mobile devices designed to allow brands to deliver product experiences through custom-built mobile app; product updates can be made in real time.

May 04, 2010 | 04:01 PM CDT

Better Living Through Ideas

By: Jeff Falk

There are new brands coming across my desk nearly every day, and though not a whole lot of brands growing 9,000% in two years, there are a number of very successful brands built by characters with a bit of beauty background and intriguing ways to tell their brands’ stories—to set them apart and connect with consumers.

May 04, 2010 | 03:43 PM CDT

To Derm or Not to Derm?

By: Alisa Marie Beyer

Adopting a dermatologist affiliation for a brand is a smart strategy that will garner instant consumer interest and appeal.

May 04, 2010 | 03:37 PM CDT

Lipstick Factor: Marketing Strategies for a Downturn

By: Imogen Matthews

A brief look at whether the commonly held lipstick theory holds up in the current economic climate and what companies need to do to plan for a bright future.

May 03, 2010 | 04:46 PM CDT

Creating Brand Impact with Sample Packaging

By: Aniko Hill

Sample packaging may be a consumers first experience with a brand, so creating a strong brand message is critical.

Apr 28, 2010 | 08:54 AM CDT

Female Baby Boomers More Web Savvy, Says Mintel Report

A report on beauty retailing from consumer intelligence company Mintel shows female baby boomers are increasingly Web savvy, often going online to buy cosmetics and personal care products.

Apr 16, 2010 | 01:08 PM CDT

Cosmoprof Announces Panelists for GCI magazine Moderated Conference Tract

Panel will look at how consumer perception of exclusivity, luxury and well-being are changing the shape of the beauty industry, and where new new opportunities can be found.

Apr 16, 2010 | 09:48 AM CDT

Lauder Signs French and Chinese Models for Global Ad Campaign

Company announced it has hired French model Constance Jablonski and Chinese model Liu Wen to serve as new faces in its global campaign.

Apr 15, 2010 | 09:20 AM CDT

NYU Students Win L'Oréal USA Brandstorm Competition

A trio of New York University students have won L'Oréal's Brandstorm U.S. marketing case competition, and will go on to compete at an international level.