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New in Marketing (page 117 of 124)
Aug 28, 2008 | 02:43 PM CDT
By: Michael Long and Chris Czajkowski
The idea of launching international brands into the U.S. market presents an exciting yet intimidating proposition for many international brands. A strong U.S. management partner is the first step to meeting the challenge.
Aug 28, 2008 | 02:36 PM CDT
Co-promotional marketing opportunities will focus on similar male consumers.
Aug 28, 2008 | 12:26 PM CDT
By: Donna C. Barson
Successful multi-channeling can help a brand thrive in a changing retail market.
Aug 28, 2008 | 12:13 PM CDT
By: Jeff Falk
Fragrance, or lack thereof, is elemental to brands. GCI magazine asks industry experts to consider fragrancing trends and the role of fragrances in skin care brands.
Aug 27, 2008 | 04:52 PM CDT
By: T. Joseph Lin, PhD
SK-II closed its retail counters in China following a government finding of contamination. The move has been seen as both a responsible act to protect consumers and a misstep that may have tarnished brand image.
Aug 27, 2008 | 04:44 PM CDT
By: Nancy Jeffries
Scent can strengthen an emotional connection to a brand, and innovative technologies are providing more ways to create and reinforce this powerful bond.
Aug 26, 2008 | 04:36 PM CDT
By: Donna Barson
It is no longer enough for a product to simply do what it claims to do in order to succeed. Products must appeal to consumers by catering to their social consciousness.
Aug 26, 2008 | 12:10 PM CDT
By: Alisa Marie Beyer
Girlfriend-to-Girlfriend (G2G) communications have proven to be a strong motivator for women to try a new brand, dump their old brand and recommend (or not recommend) a brand to a friend. It’s also proven to help move products faster and build up the bottom line of a beauty brand just as effectively as traditional marketing methods.
Aug 18, 2008 | 10:27 AM CDT
Brand showcases offerings within an interactive, educational environment at state fair.
Aug 06, 2008 | 09:52 AM CDT
Company's media spend shifts but does not decrease in response to rising commodity costs and consumer trade down...