Most Popular in:

Marketing

New in Marketing (page 117 of 127)

Jan 27, 2009 | 09:53 AM CST

Schering-Plough Signs Spokesmodel for Sun/Skin Repair Product

Brooke Shields to be the face of Coppertone's new sunscreen featuring antiaging ingredients.

Jan 09, 2009 | 03:33 PM CST

Goodbye Big Logos—Hello Snazzy Packaging

By: Julia Anne Matheson and Anna Balichina

With big logos no longer in fashion and packaging’s role emphasized and key to brand protection, should beauty companies change their trademark strategy?

Jan 09, 2009 | 03:01 PM CST

Marketing Matters: Changes Bring Opportunities

By: Liz Grubow

Marketing products for menopausal women around the globe poses challenges and opportunities for the skin care industry.

Dec 18, 2008 | 10:25 AM CST

Marketer Targets Unique, Narrowly Defined Consumer

Novel trial effort on extreme skin condition of school bus mechanics meant to demonstrate effectiveness and wider potential of product.

Dec 10, 2008 | 01:03 PM CST

Marketing and R&D Magic: Dissimilarities Pull the Best from R&D and Marketing

By: Nancy McDonald and Salvador Pliego

It takes breakthrough ingredients and technologies from R&D and imaginative marketing ideas to make new product magic.

Dec 10, 2008 | 12:31 PM CST

Marketing Matters: Creating A Successful Brand in Challenging Times

By: Donna Barson

Building a successful brand depends on doing a number of things well.

Dec 04, 2008 | 03:41 PM CST

Fashion Group Talks Trends

By: Nancy Jeffries, Contributing Editor

2009 promises classic colors and looks in both cosmetics and fashion.

Nov 21, 2008 | 11:29 AM CST

Giving Back and the Green Thumb

Afterglow
By: Sara Mason

Ethnic cosmetic brands’ discuss 'cause’ marketing and eco-friendly products.

Nov 13, 2008 | 02:07 PM CST

Dove Campaigns Through Wal-Mart Site

Brand's campaign integrated tie-in to Wal-Mart's Soundcheck music Web site; aims at younger female consumers.

Nov 05, 2008 | 02:41 PM CST

You Can Lead a Woman to Nutricosmetics and Cosmeceuticals, But Will She Try Them?

By: Alisa Marie Beyer, The Benchmarking Company

Nutricosmetics and cosmeceuticals serve consumers whose lifestyles lead them to naturals. Yet, the majority of consumers can’t define what these products are, even while willing to use them.