Most Popular in:

Marketing

New in Marketing (page 126 of 128)

Oct 02, 2007 | 10:29 AM CDT

Starting Point: All in the Family

By: Karen A. Newman

We cover a lot of ground here in the pages of GCI magazine, from skin care and fine fragrance to hair care and home fragrance, sometimes all in the same issue. Last month, we honored P&G as Fragranced Product Marketer of the Year at the HBA Expo for its Dawn Simple Pleasures, a dish soap that is also a home fragrance. Dish soap, you say? But it works, and why it does is probably no surprise.

Sep 21, 2007 | 11:40 AM CDT

Understanding the Power of G2G

By: Alisa Marie Beyer

Understanding the power of women listening to recommendations from girlfriends and also making their own recommendations is gaining importance for all beauty marketers.

Sep 06, 2007 | 02:29 PM CDT

Marketing Matters: Beyond the Moon

By: Donna C. Barson

It is no longer enough for a product to simply do what it claims to do in order to succeed. Products must appeal to consumers by catering to their social consciousness...

Sep 06, 2007 | 02:08 PM CDT

Aug 07, 2007 | 02:17 PM CDT

Marketing Matters: Defining Brand Traits

By: Liz Grubow

Relaunches across hair care categories target consumers with premium cues, feminine shapes and high-impact color.

Jun 05, 2007 | 10:22 AM CDT

Trade Routes: Brand Management—Consistency Breeds Success

By: Michael Long and Chris Czajkowski

Brand development involves integrating all elements to create a consistent message that reaches the target consumer.

Jun 01, 2007 | 11:25 AM CDT

Creating Effective Natural Fragrances

By: Helen Feygin, Intuiscent

What’s driving the contemporary fragrance consumer and how perfumers can overcome obstacles to deliver on the promise of “natural.”

May 08, 2007 | 04:45 PM CDT

Serving the Niche

In the U.S., cultures come together to create a diverse and unique society, creating niche markets for the beauty-minded, and brands use these niches to expand a market base or create an entirely new one.

May 03, 2007 | 04:40 PM CDT

Marketing Matters: Leveraging Scent to Deliver on Brand Promise

By: Liz Grubow

Brands, through signature scents and unique delivery systems, are using scent association to deliver a pleasurable experience to the consumer.

May 03, 2007 | 04:32 PM CDT

New Luxury

By: Pam Danziger

Luxury and how it is defined is changing as the baby boomers come of age, and there are eight things that every marketer needs to know about the new luxury market.