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Marketing

New in Marketing (page 127 of 127)

Apr 02, 2007 | 10:39 AM CDT

Marketing Matters: Multi-channeling Key to Success

By: Donna C. Barson

Successful multi-channeling can help a brand thrive in a changing retail market.

Apr 02, 2007 | 10:10 AM CDT

The Spirit of the Brand

By: Jeff Falk

Fragrance, or lack thereof, is elemental to brands. GCI magazine asks industry experts to consider fragrancing trends and the role of fragrances in skin care brands.

Mar 05, 2007 | 09:44 AM CST

Marketing Matters: Values Shape Purchasing Styles

By: Liz Grubow

Cultural values and rituals have a significant impact on the purchasing habits of consumers.

Feb 20, 2007 | 10:23 AM CST

Web 2.0 and the Cosmetic Industry

By: Randy Schueller and Perry Romanowski

Media sites and online forums provide a glimpse of how consumers are thinking about beauty.

Feb 12, 2007 | 02:30 PM CST

Marketing Matters: Are You a Trend Watcher?

By: Donna C. Barson, MBA

When I was in elementary school one of my friends wanted to be a fortune teller—but often it’s me who feels like one since I am constantly on the lookout for what might be happening next in the personal care industry...

Feb 02, 2007 | 02:12 PM CST

Sustaining Natural Growth

By: Karen A. Newman

Growth in natural and organic personal care products is strong, but it’s not been without its challenges including definitions and enforcement, channel expansion, sustainability and supply chain management.

Dec 05, 2006 | 10:15 AM CST

Marketing Matters: Hold the Eulogies

By: Donna C. Barson, MBA

Radio and television continue to be relevant marketing outlets, and new ones have yet to be proven as outright replacements for the tried and true.

Nov 07, 2006 | 04:30 PM CST

Beauty with a Twist

Beth Ann Catalano and Tina Hedges
By: Karen Newman

In a made-for-TV meeting just over two years ago, beauty industry veterans Beth Ann Catalano and Tina Hedges found each other—business partners with complementary skills and a shared passion for serving the customer.

Oct 26, 2006 | 11:13 AM CDT

A Natural Fit

By: Jeff Falk

Natural packaging supports a brand ideal, and the message and philosophy behind natural products and the companies that market them are conveyed through the packaging...

Jan 10, 2006 | 02:03 PM CST

Thinking Outloud: Paint It Black

By: Jeff Falk

Nothing stands out from the all-black crowd of recent fragrance releases for men.