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New in Marketing (page 127 of 129)
Nov 08, 2007 | 02:24 PM CST
In today’s retail environment, brands must engage consumers with multi-message branding and in-store marketing technology.
Oct 02, 2007 | 10:36 AM CDT
By: Alisa Marie Beyer
Girlfriend-to-Girlfriend (G2G) communications have proven to be a strong motivator for women to try a new brand, dump their old brand and recommend (or not recommend) a brand to a friend. It’s also proven to help move products faster and build up the bottom line of a beauty brand just as effectively as traditional marketing methods.
Oct 02, 2007 | 10:29 AM CDT
By: Karen A. Newman
We cover a lot of ground here in the pages of GCI magazine, from skin care and fine fragrance to hair care and home fragrance, sometimes all in the same issue. Last month, we honored P&G as Fragranced Product Marketer of the Year at the HBA Expo for its Dawn Simple Pleasures, a dish soap that is also a home fragrance. Dish soap, you say? But it works, and why it does is probably no surprise.
Sep 21, 2007 | 11:40 AM CDT
By: Alisa Marie Beyer
Understanding the power of women listening to recommendations from girlfriends and also making their own recommendations is gaining importance for all beauty marketers.
Sep 06, 2007 | 02:29 PM CDT
By: Donna C. Barson
It is no longer enough for a product to simply do what it claims to do in order to succeed. Products must appeal to consumers by catering to their social consciousness...
Sep 06, 2007 | 02:08 PM CDT
Aug 07, 2007 | 02:17 PM CDT
By: Liz Grubow
Relaunches across hair care categories target consumers with premium cues, feminine shapes and high-impact color.
Jun 05, 2007 | 10:22 AM CDT
By: Michael Long and Chris Czajkowski
Brand development involves integrating all elements to create a consistent message that reaches the target consumer.
Jun 01, 2007 | 11:25 AM CDT
By: Helen Feygin, Intuiscent
What’s driving the contemporary fragrance consumer and how perfumers can overcome obstacles to deliver on the promise of “natural.”
May 08, 2007 | 04:45 PM CDT
In the U.S., cultures come together to create a diverse and unique society, creating niche markets for the beauty-minded, and brands use these niches to expand a market base or create an entirely new one.