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New in Marketing (page 127 of 129)
Jun 05, 2007 | 10:22 AM CDT
By: Michael Long and Chris Czajkowski
Brand development involves integrating all elements to create a consistent message that reaches the target consumer.
Jun 01, 2007 | 11:25 AM CDT
By: Helen Feygin, Intuiscent
What’s driving the contemporary fragrance consumer and how perfumers can overcome obstacles to deliver on the promise of “natural.”
May 08, 2007 | 04:45 PM CDT
In the U.S., cultures come together to create a diverse and unique society, creating niche markets for the beauty-minded, and brands use these niches to expand a market base or create an entirely new one.
May 03, 2007 | 04:40 PM CDT
By: Liz Grubow
Brands, through signature scents and unique delivery systems, are using scent association to deliver a pleasurable experience to the consumer.
May 03, 2007 | 04:32 PM CDT
By: Pam Danziger
Luxury and how it is defined is changing as the baby boomers come of age, and there are eight things that every marketer needs to know about the new luxury market.
May 03, 2007 | 04:28 PM CDT
By: Jeff Falk
As beautiful as fragrance bottles can be, their true splendor lies in their ability to connect fragrance and consumer and entice a purchase.
May 03, 2007 | 04:22 PM CDT
By: Nancy Jeffries
Scent can strengthen an emotional connection to a brand, and innovative technologies are providing more ways to create and reinforce this powerful bond.
Apr 23, 2007 | 11:00 AM CDT
Nationwide campaign to bolster brand awareness and natural environments...
Apr 23, 2007 | 09:58 AM CDT
New campaign for Nair highlights evolution of both the brand and the product...
Apr 02, 2007 | 10:49 AM CDT
By: Nancy C. Hayden
The current world of fragrance supply demands creativity, networking and “homework” from smaller brands looking for suppliers.