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New in Marketing (page 127 of 128)

May 03, 2007 | 04:40 PM CDT

Marketing Matters: Leveraging Scent to Deliver on Brand Promise

By: Liz Grubow

Brands, through signature scents and unique delivery systems, are using scent association to deliver a pleasurable experience to the consumer.

May 03, 2007 | 04:32 PM CDT

New Luxury

By: Pam Danziger

Luxury and how it is defined is changing as the baby boomers come of age, and there are eight things that every marketer needs to know about the new luxury market.

May 03, 2007 | 04:28 PM CDT

Emotional Packaging

By: Jeff Falk

As beautiful as fragrance bottles can be, their true splendor lies in their ability to connect fragrance and consumer and entice a purchase.

May 03, 2007 | 04:22 PM CDT

Scent: New Frontiers in Branding

By: Nancy Jeffries

Scent can strengthen an emotional connection to a brand, and innovative technologies are providing more ways to create and reinforce this powerful bond.

Apr 23, 2007 | 11:00 AM CDT

AVEENO Unveils Campaign/National Beautification Initiative

Nationwide campaign to bolster brand awareness and natural environments...

Apr 23, 2007 | 09:58 AM CDT

Brand Gets Formula & Ad Makeover

New campaign for Nair highlights evolution of both the brand and the product...

Apr 02, 2007 | 10:49 AM CDT

Scent Sleuth: The Fragrance Dilemma

By: Nancy C. Hayden

The current world of fragrance supply demands creativity, networking and “homework” from smaller brands looking for suppliers.

Apr 02, 2007 | 10:45 AM CDT

Trade Routes: The Rising Price of Sameness Fatigue

By: Michael Wynne

Companies must introduce change into product lines and procedures to achieve innovative results.

Apr 02, 2007 | 10:39 AM CDT

Marketing Matters: Multi-channeling Key to Success

By: Donna C. Barson

Successful multi-channeling can help a brand thrive in a changing retail market.

Apr 02, 2007 | 10:10 AM CDT

The Spirit of the Brand

By: Jeff Falk

Fragrance, or lack thereof, is elemental to brands. GCI magazine asks industry experts to consider fragrancing trends and the role of fragrances in skin care brands.