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New in Marketing (page 127 of 127)

Feb 12, 2007 | 02:30 PM CST

Marketing Matters: Are You a Trend Watcher?

By: Donna C. Barson, MBA

When I was in elementary school one of my friends wanted to be a fortune teller—but often it’s me who feels like one since I am constantly on the lookout for what might be happening next in the personal care industry...

Feb 02, 2007 | 02:12 PM CST

Sustaining Natural Growth

By: Karen A. Newman

Growth in natural and organic personal care products is strong, but it’s not been without its challenges including definitions and enforcement, channel expansion, sustainability and supply chain management.

Dec 05, 2006 | 10:15 AM CST

Marketing Matters: Hold the Eulogies

By: Donna C. Barson, MBA

Radio and television continue to be relevant marketing outlets, and new ones have yet to be proven as outright replacements for the tried and true.

Nov 07, 2006 | 04:30 PM CST

Beauty with a Twist

Beth Ann Catalano and Tina Hedges
By: Karen Newman

In a made-for-TV meeting just over two years ago, beauty industry veterans Beth Ann Catalano and Tina Hedges found each other—business partners with complementary skills and a shared passion for serving the customer.

Oct 26, 2006 | 11:13 AM CDT

A Natural Fit

By: Jeff Falk

Natural packaging supports a brand ideal, and the message and philosophy behind natural products and the companies that market them are conveyed through the packaging...

Jan 10, 2006 | 02:03 PM CST

Thinking Outloud: Paint It Black

By: Jeff Falk

Nothing stands out from the all-black crowd of recent fragrance releases for men.