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Profound helps brands understand how AI assistants such as ChatGPT, Gemini and Perplexity see and describe them.

Think Like a Machine: Estée Lauder Takes GEO Global With Profound Partnership

In generative search, consumers increasingly ask an AI assistant to interpret their needs and deliver a recommendation.

The companies plan to jointly explore new cosmetic raw materials, active ingredients, sensory signatures and product formats, including concepts inspired by South Korean beauty trends and consumer preferences.

L’Oréal Looks to K-Beauty for Next-Generation Innovation

K-beauty influence is increasingly moving beyond individual product trends toward formulation, sensory design and the development process itself.

Cosmetic Droppers: inside Lumson's engineering approach

Cosmetic Droppers: inside Lumson's engineering approach

Behind every cosmetic dropper lies a complex engineering process. Discover Lumson's approach to designing dispensing systems that combine precision, aesthetics, manufacturing expertise and consistent, reliable performance.

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From left: Justin Boxford, global president, Luxury Beauty Brands, Erica Kwok, senior vice president and general manager of Estée Lauder, and Magalie Parksuwan, senior vice president and general manager, La Mer.

Estée Lauder Reshapes Luxury Brand Leadership as Sandra Main Prepares to Retire

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Ice Spice Launches Debut Fragrance at Ulta Beauty

Cosmetic Droppers: inside Lumson's engineering approach

Cosmetic Droppers: inside Lumson's engineering approach

The serum is made up of over 90% active ingredients derived from 12 medicinal plants.

Dr. Hauschka Launches Hydrating Serum Plus

Sephora Eu (1)

rhode Announces Official Launch Date for Its Retail Expansion in Europe with Sephora

Cosmetic Droppers: inside Lumson's engineering approach

Cosmetic Droppers: inside Lumson's engineering approach

Behind every cosmetic dropper lies a complex engineering process. Discover Lumson's approach to designing dispensing systems that combine precision, aesthetics, manufacturing expertise and consistent, reliable performance.

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Olaplex Shape Set Hairspray Eliminates the Hold vs. Hair Health Tradeoff

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Regent to Acquire Avon North America, Reuniting Major Avon Businesses After More Than a Decade Apart

The acquisition brings Avon North America and Avon International back together under common ownership for the first time since 2016, while enabling LG H&H to further focus on its core global K-beauty and retail priorities.

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One in Three U.S. Women Are Already Using AI for Skincare and Bodycare Advice, New Survey Finds

New Haut.AI research reveals what consumers would trust AI to help them with when it comes to body care, from choosing products and building routines to navigating increasingly complex beauty decisions

The Potion Studio X Ulta Beauty 3

Climate-Adaptive Hair Care Brand The Potion Studio Announces Retail Expansion Into Ulta Beauty

New Retail Partnership Brings Ulta Beauty's First Black- and MiddleEastern-Owned Brand, Expanding Access to Luxury Hair Care for Multi-Ethnic, Clean-Conscious Beauty Enthusiasts

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Rare Beauty Brands and JCPenney Reopen Applications for 2026 Lift Beauty Accelerator to Support Underrepresented Founders

Amorepacific Holdings Signs Strategic Investment Agreement With Higher Corporation On Beauty And Med

Amorepacific Holdings Signs Strategic Investment Agreement with HIGHER Corporation on Beauty and Medical Aesthetics Collaboration

Makeup emerged as the fastest-growing division, surging 9.1% on a like-for-like basis to €359 million as Charlotte Tilbury continued to gain market share and deliver strong sell-out performance.

Puig Outpaces Premium Beauty Market as Makeup and APAC Fuel First-Half Growth

Fragrance and fashion remained Puig's largest business, accounting for nearly three-quarters of sales.

Built around the philosophy that 'every body is welcome here,' Saltair has carved out a distinctive position by combining treatment-focused skin care actives with premium fragrance experiences at accessible price points.

TSG Consumer Acquires Majority Stake in Saltair, Betting Big on Body Care Growth

For TSG, the acquisition reflects continued confidence in body care as one of beauty's fastest-growing segments.

Dermatological Beauty returned to mid- to high-single-digit growth, powered by La Roche-Posay, a reaccelerating CeraVe business fueled by its core moisturizers and new suncare launches, double-digit gains for SkinCeuticals, and continued momentum for Vichy's Dercos hair care range.

L'Oréal Builds Momentum With Record Margins as Dermatological Beauty, Hair Care and E-Commerce Lead Growth

The company emphasized that growth was driven by both higher volumes and favorable product mix, reinforcing consumers' willingness to spend on premium, innovation-led beauty despite ongoing macroeconomic uncertainty.

Beauty remained the company's strongest personal care category. Quarterly beauty sales increased 6% to $3.98 billion, driven by 3% organic sales growth, supported by higher volume and favorable pricing.

P&G Beauty Outperforms as Grooming Slows in Mixed Q4, FY2026 Results

P&G expects fiscal 2027 net sales growth of 1% to 3% and anticipates continued pressure from elevated commodity, energy and transportation costs.