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New in Marketing (page 13 of 76)

Feb 26, 2013 | 10:27 AM CST

L'Oréal Seeks Greater Consumer Interactivity with New Website

The relaunch also features the beginning of an exclusive content production and syndication partnership between L'Oréal and AOL.

Feb 26, 2013 | 10:11 AM CST

Suave Reteams with Fashion Star

The hair care brand is launching a special section of its website in conjunction with its partnership with NBC's Fashion Star to provide new trends, hairstyles and products to consumers.

Feb 25, 2013 | 11:42 AM CST

Beiersdorf's Nivea Men Looking to Make a Connection Through Real Madrid

The soccer club has entered into a sponsorship deal with the men's skin care brand, representing its products and promotion in a three-year partnership.

Feb 22, 2013 | 10:35 AM CST

Avon's mark. Brand Names New Beauty Expert

Celebrity makeup artist Fiona Stiles joins the mark. brand to help innovate and create new products, as well as strategize on beauty trends with the company's representatives.

Feb 20, 2013 | 11:08 AM CST

Luxury, Special Editions Spice Up Beauty Device Offerings

Kline tracks how the beauty device segment is encouraging more consumer engagement via exclusive options and gift-giving.

Feb 20, 2013 | 11:03 AM CST

Paul Frank to Debut Cosmetics Line Via Lotta Luv Beauty

The collection, to debut later in 2013, targets tweens and teens and will feature Paul Frank's iconic monkey mascot Julius.

Feb 20, 2013 | 11:00 AM CST

Kate Moss Teams with Keratase

The supermodel is acting as a muse and ambassador for the hair care brand's new styling line.

Feb 18, 2013 | 12:08 PM CST

Coty and Puig Dissolve Fragrance Deal

Both companies are seeking to further branch out into the North American fragrance market themselves.

Feb 18, 2013 | 12:00 PM CST

Carly Rae Jepsen Becomes Ambassador for Burt's Bees Brand Güd

The pop songstress will appear in a multimedia marketing campaign for the natural brand, which targets young women, that will debut this spring.

Feb 13, 2013 | 04:04 PM CST

Nail Care Boom Leads to New Beauty Publication

Nail It! magazine seeks to bring consumers the latest news, trends, tools and products for nail care.