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New in Marketing (page 13 of 96)
Aug 27, 2013 | 02:12 PM CDT
By: Steve Kazanjian
Measuring consumer satisfaction with beauty packaging—and finding opportunity.
Aug 27, 2013 | 02:01 PM CDT
By: Abby Penning
Luxury beauty packaging plays several important roles for a product, including functionality and demonstrating sophistication, trendsetting, elegance and the worth of the product.
Aug 26, 2013 | 11:39 PM CDT
By: Aniko Hill
From eco-friendly offerings to seaworthy touches, architectural cues and design with a culinary flare, today’s beauty packaging features elements of fun, expression, sophistication, environmental consciousness and more.
Aug 26, 2013 | 09:51 PM CDT
By: Katerina Steventon, PhD, and Steve Baron
Join the discussion between two skin care product developers and scientists who are looking to find the best way to communicate skin care benefits to consumers.
Aug 26, 2013 | 05:15 PM CDT
By: Ada Polla
Everything from celebrities to service is changing beauty at mass, but knowing what the consumer wants still reigns supreme.
Aug 26, 2013 | 04:48 PM CDT
By: Christine Vadala
By going small and intimate, beauty brand GlamNatural has found a perfect path to be big.
Aug 26, 2013 | 04:30 PM CDT
By: Alisa Marie Beyer
In the rush of creating a new brand and all the excitement of product development and consumer testing, it’s easy to lose sight of these six small details that can make or break your new beauty brand.
Aug 26, 2013 | 03:57 PM CDT
By: Jeff Falk
What is beauty's function in today's society?
Aug 26, 2013 | 11:48 AM CDT
The men's grooming brand has welcomes Sebastian Vittel as its new global ambassador and the face of its new marketing campaign, "Hold on to Your Dreams."
Aug 21, 2013 | 10:59 AM CDT
The new program from the department store aims to offer online customers the personalized beauty counter experience they would receive in a Neiman Marcus store.