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Mar 02, 2015 | 12:44 PM CST

Earned Media Earns Its Rightful, Beautiful Place

By: Candace Lee

Many beauty brands can struggle with earned media, but it’s time that it and a consumer-led approach play a larger role in the integrated media plan. So how can marketers in the beauty space make smart investments to plan and maximize that potential?

Mar 02, 2015 | 12:21 PM CST

How Natural Looks Can Invigorate the Beauty Industry

The natural look trend, according to Datamonitor Consumer, is here to stay, and that means the beauty industry needs to figure out how to enhance the “imperfect” beauty of every person rather than unify everyone under the same standard.

Feb 24, 2015 | 11:35 AM CST

Glossybox Announces Profitability After a Year of Restructuring

Less centralized, company saw its efficiencies and processes improved, and a stronger focus on its 10 core countries has been established; customer base grew by more than 25%, while marketing costs were reduced by 33%.

Feb 24, 2015 | 10:17 AM CST

#beauty20 Awards Announced Finalists

More than 300 award entries across 10 categories were received from brands.

Feb 04, 2015 | 11:45 AM CST

US Prestige Beauty Grows, Consumers Look for Experience

The NPD Group presented its 2014 Review of U.S. and Global Beauty Sales at the “Hot Off The Press” Event; report shows that today's consumers are seeking experiences, challenging the beauty industry to go beyond the products to fulfill the sense of experience.

Feb 03, 2015 | 03:24 PM CST

Branding and Rebranding: Order of Implementation

By: Sheri L. Koetting

Beauty marketers are often looking to start a new product line, create a line extension or rebrand an existing offering. Even with laser-focused objectives, there is often uncertainty as to how to navigate the specific steps within the design process.

Feb 03, 2015 | 03:19 PM CST

Her 2015 Beauty Wish List (and the Brands that Rocked Her World in 2014)

By: Denise Herich

A look at the products and brands that made the biggest impact in her world in 2014 and how they are shaping her current desires.

Feb 03, 2015 | 03:11 PM CST

Beyond the Launch: Three Ways that Beauty Product Testing Breathes New Life into Mature SKUs

By: Denise Herich

Conducting consumer perception testing or beauty product testing to garner hard-hitting consumer claims is a smart marketing move for any beauty brand with a new product about to go to market.

Feb 03, 2015 | 03:00 PM CST

Beauty Meets Tech

By: Valeria Cole

Regardless of industry, consumers want products that are effective, that create new value, that match their own values and an experience that is fun, informative and simple.

Feb 03, 2015 | 02:45 PM CST

Spring/Summer 2015 Color Trends

By: Roseanna Roberts

Influence on color and beauty trends comes from a myriad of places and factors. Find out what’s hot and why for color in spring/summer 2015.