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New in Marketing (page 2 of 129)
Nov 14, 2014 | 02:48 PM CST
For the first time in a decade, according to The NPD Group, the performance of the overall skin care category is below that of fragrances; taking advantage of opportunities in unexpected spaces is key in today’s shifting prestige beauty market,
Oct 27, 2014 | 02:02 PM CDT
Nivea Men will have significant on-field presence with patches on jerseys, logos on helmets and a logo on the 50-yard line.
Oct 27, 2014 | 12:10 PM CDT
By: Jeff Falk
When you get down to it, there is often a disconnect between what consumers want/need and what is sold to them and how.
Oct 27, 2014 | 11:51 AM CDT
By: Jeana Delano
Giving away free samples of products can actually be more beneficial than discounting.
Oct 27, 2014 | 11:41 AM CDT
By: Beth Cochran
E-mail marketing remains the most effective way to turn potential consumers into actual consumers.
Oct 27, 2014 | 10:56 AM CDT
By: Denise Herich
Custom research can be a window into your target consumers’ worlds.
Oct 23, 2014 | 12:47 PM CDT
An obsession with beauty and image continues to propel makeup sales in Brazil; direct selling or relationships with local shops and salons among the keys to success.
Oct 23, 2014 | 11:22 AM CDT
By: Stacy Glasgow and Jenny Zegler
Mintel trends analysts Stacy Glasgow and Jenny Zegler discuss the four key U.S. consumer trends identified by Mintel as the most impactful for 2015—and what this will mean for both consumers and brands in the year ahead.
Oct 17, 2014 | 02:49 PM CDT
Kline report finds that multicultural beauty marketers are breaking boundaries between general and multicultural beauty.
Sep 30, 2014 | 04:34 PM CDT
By: Jeff Falk
When I was younger, I thought I knew everything, but as I got older, I realized there is more and more I didn’t know and I became more apt to readily admit this—but I do think the ability to recognize incongruities improves.