Most Popular in:

Marketing

New in Marketing (page 2 of 113)

Apr 16, 2014 | 10:01 AM CDT

Mary Kay Summits Some of the World's Highest Peaks with Climber Kat Follows

Supported by Mary Kay, Follows’ journey of dedication and perseverance is inspiring women worldwide to discover what they love, aligning with the iconic beauty company’s new global branding campaign.

Apr 15, 2014 | 11:49 AM CDT

L'Oréal Paris Debuts the Women of Worth Forum

For the program's first-ever Women of Worth Twitter Forum, a day-long discussion on April 16, 2014, will focus on the power of self-worth and its ability to propel women forward.

Apr 15, 2014 | 11:40 AM CDT

Gillette Re-ups Its Marketing Collaboration with McLaren Mercedes

The two brands are extending their partnership to bring to life an innovative marketing campaign focused on "Precision Engineering."

Apr 11, 2014 | 02:25 PM CDT

Supergoop! Teams with Tennis Superstar Maria Sharapova

This partnership will be a vehicle for Supergoop! to spotlight the brand’s mission to elevate skin cancer awareness, alongside the many skin care and beauty benefits attributed to applying UV protection every single day.

Apr 11, 2014 | 10:15 AM CDT

Top Beauty Trends in 2014 Reported by Euromonitor

Multifunctionality and social outreach continue to be big trends in beauty, says Euromonitor, but the market researcher also is tracking the importance of the experience in how beauty consumers interact with brands and products.

Apr 11, 2014 | 09:51 AM CDT

GCI Contributor MSLK Recognized by Webbys

MSLK was recognized for its website design for artist representative agency Friend + Johnson.

Apr 09, 2014 | 02:53 PM CDT

Bobbi Brown Joins Yahoo as Editor In Chief of Beauty

Joining Yahoo as of April 21, 2014, Brown will lead editorial direction, original content and the expansion and re-imagination of Yahoo Beauty.

Apr 09, 2014 | 12:27 PM CDT

New Dove Social Experiment Shows Beauty is a State of Mind

Unilever beauty brand Dove conducted a social experiment that illustrates the ongoing conflict women have with recognizing their beauty.

Apr 09, 2014 | 12:19 PM CDT

Sephora Collection is Attending Coachella 2014

The Sephora Collection will be hosting The Sephora Collection Beauty Studio at the festival event, allowing attendees to peruse products and beauty stations, as well as just relax and recharge.