Most Popular in:
Marketing
102
New in Marketing (page 2 of 73)
Apr 26, 2013 | 05:02 PM CDT
Thinking Outside the (Same Old) Box
By: Abby Penning
With everyone thinking innovation these days, developing beauty packaging that is truly inspired is critical.
Apr 26, 2013 | 04:51 PM CDT
Am I Talking to Myself? A Case Study on Rebranding
By: Ada Polla
As a beauty brand owner, marketer or developer, you have to love your brand. But when it’s time for a change, how do you stay on track and be objective?
Apr 26, 2013 | 02:06 PM CDT
Apr 26, 2013 | 01:53 PM CDT
Mexico Leads Latin America in Export of Cosmetics
By: Cristina Kroll
Growth for beauty brands continues across South America.
Apr 26, 2013 | 01:42 PM CDT
Who's Minding the Store?
By: Jeff Falk
Miscalculating a brand position, disregarding or not knowing core customers, and misreading or forsaking the trends and drivers influencing other desired customer groups can have serious consequences.
Apr 25, 2013 | 04:18 PM CDT
Euromonitor Defines "New Beauty Power" at 2013 in-cosmetics
By: Abby Penning
With the beauty industry seemingly taking the divergent paths of multifuctional or targeted when it comes to product innovation, Euromonitor theorized on how current trends and industry standings will lead to future growth during a presentation at the 2013 in-cosmetics.
Apr 25, 2013 | 11:46 AM CDT
Shiseido to Take Extraordinary Loss to Address Bare Escentuals Issues
The company will look to streamline operations for the Bare Escentuals division, including the strategic closure of selected company-owned stores, for the fiscal year 2013.
Apr 25, 2013 | 11:42 AM CDT
LightStim Comes to Ulta
LightStim will introduce its LightStim for Wrinkles at-home LED device to a targeted 50 Ulta Beauty doors and ulta.com beginning mid-April 2013.
Apr 24, 2013 | 03:34 PM CDT
CEW Presents The Estée Lauder Companies’ Dream Team
By: Nancy Jeffries
Jennifer Balbier, Anne Carullo and Karyn Khoury talk innovation and connecting with consumers.
Apr 23, 2013 | 08:52 AM CDT
Hawaiian Tropic Revamping Brand Image
The iconic sun care brand is retiring its Miss Hawaiian Tropic Bikini Contests and is launching an online for a new spokesperson to serve as the face of Hawaiian Tropic.
