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Jan 29, 2015 | 04:42 PM CST

Eva Green Named L'Oréal Professionnel's Newest International Spokesperson

Eva Green and L'Oréal Professionnel

Actress called embodiment of the hair care brand's values and noted for her sensitivity to fashion trends and professional relationship with hairdressers.

Jan 29, 2015 | 04:10 PM CST

Cosmoprof NA Now Accepting Submissions for “Discover Beauty” Program

Designed to facilitate one-on-one introductions of innovative and unique brands to forward-thinking retailers, Discover Beauty program now accepting submissions for consideration for the 2015 event.

Jan 27, 2015 | 11:22 AM CST

Dove Men+Care Celebrates the "Caring Side" of Modern Men

New campaign, timed with the Super Bowl, that celebrates an evolved vision of masculinity; study reveals that while protecting and caring for others has always been important to men, what that means to his masculinity has changed.

Jan 26, 2015 | 12:57 PM CST

How to Successfully Structure Your Marketing Foundation

By: Beth Cochran

Uncovering why you do what you do will help you determine your vision and create a solid foundation to build and market your business.

Jan 23, 2015 | 02:02 PM CST

Agility Ability: Lessons in Branding and Presentation

By: Mark Lusky

Colorado’s fast-changing pot regulations bust branding efforts, offering a lesson for all those involved with branding to maintain ‘agility ability.’

Jan 16, 2015 | 10:59 AM CST

More and More, Beauty Synonymous With Wellness

Wellness as beauty is a bottom up development that is, and has been, 100% driven by changes in consumer behavior and regimes. Words such as 'energy' and 'de-stressing' resonate with consumers, and it is up to brand owners to adapt their products to meet the demands of beauty as wellness.

Jan 15, 2015 | 11:05 AM CST

Earned Media Earns Its Rightful, Beautiful Place

By: Candace Lee

It is more crucial than ever that beauty brands focus their media investment on the consumer’s journey and decision-making process, but media plans still largely focus on paid and owned efforts that align to support the brand’s objectives. It’s time that earned media and a consumer-led approach play a larger role in the integrated media plan.

Jan 14, 2015 | 11:18 AM CST

Lancome Names Lisa Eldridge Makeup Creative Director

Makeup artist to translate social media success and vision for makeup into brand goals and initiatives.

Jan 14, 2015 | 10:04 AM CST

Maybelline New York Names Gigi Hadid Its Newest Spokesperson

With her millions of social media followers, Hadid may prove to be a strong voice for the brand as she represents it globally.

Jan 09, 2015 | 02:31 PM CST

Nominations for #beauty20 Awards Being Accepted

Ten categories recognize the best digital marketing innovations from the beauty industry; nominations for brands, retailers and bloggers will be accepted through January 23, 2015.