Most Popular in:

Marketing

New in Marketing (page 3 of 127)

Aug 11, 2014 | 09:17 AM CDT

Fragrance Luring Beauty Seekers to New Products

Fragrance is becoming an added benefit in cross-category beauty products, and fragrance products themselves are offering additional benefits as well, reports Mintel.

Aug 08, 2014 | 12:07 PM CDT

L’Occitane Spelling Success in Brazil

Euromonitor analyst Virginia Lee shares information on how the premium beauty brand L’Occitane built a wave of success as it entered the Brazilian market.

Aug 07, 2014 | 02:24 PM CDT

Braun Launches New Campaign Centered on Russell Wilson

The Super Bowl champ quarterback is the face of a new marketing campaign for Braun that aims to encourage men to greatness via good hygiene and grooming.

Aug 07, 2014 | 02:20 PM CDT

The Strategy Behind P&G’s Divestments

How is P&G's plan to divest itself of many of its brands set to help the business? Euromonitor's Ian Bell takes a look.

Aug 07, 2014 | 02:17 PM CDT

As Men’s Facial Hair Climbs in Popularity, Wahl Names Most Facial Hair Friendly Cities

The men’s grooming brand also is seeking to crown a Wahl Man of the Year to represent the brand.

Aug 06, 2014 | 12:51 PM CDT

Beauty Shopping Across Lanes

By: Rodney Mason

Enticing shoppers to buy in the omni-channel era.

Aug 06, 2014 | 12:38 PM CDT

Addressing a Digital Future: Euromonitor Reports from HBA 2014

The future of beauty is going digital, but where are the industry’s brands, suppliers, retailers and other members doing to move it ahead?

Aug 06, 2014 | 11:50 AM CDT

Walgreens-Boots Merger Moving Ahead of Schedule

A new holding company is announced for this strategic merger, as well as a blending of senior management from both companies.

Aug 05, 2014 | 10:06 AM CDT

Moving to a Future of Beauty Online

As online influencers continue to grow in the beauty industry, different outlets and channels are rising to the occasion to provide information to hungry beauty-solution seekers.

Aug 04, 2014 | 09:52 AM CDT

Subscription Success!: 83% of Makeup Sample Subscribers Opt to Buy Full-size Products

Research from The NPD Group shows the success of the growing beauty sampling service trend, as a majority of those subscribers go on to buy full-size products.