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New in Marketing (page 3 of 132)
Feb 03, 2015 | 03:00 PM CST
By: Valeria Cole
Regardless of industry, consumers want products that are effective, that create new value, that match their own values and an experience that is fun, informative and simple.
Feb 03, 2015 | 02:45 PM CST
By: Roseanna Roberts
Influence on color and beauty trends comes from a myriad of places and factors. Find out what’s hot and why for color in spring/summer 2015.
Jan 29, 2015 | 04:42 PM CST
Actress called embodiment of the hair care brand's values and noted for her sensitivity to fashion trends and professional relationship with hairdressers.
Jan 29, 2015 | 04:10 PM CST
Designed to facilitate one-on-one introductions of innovative and unique brands to forward-thinking retailers, Discover Beauty program now accepting submissions for consideration for the 2015 event.
Jan 27, 2015 | 11:22 AM CST
New campaign, timed with the Super Bowl, that celebrates an evolved vision of masculinity; study reveals that while protecting and caring for others has always been important to men, what that means to his masculinity has changed.
Jan 26, 2015 | 12:57 PM CST
By: Beth Cochran
Uncovering why you do what you do will help you determine your vision and create a solid foundation to build and market your business.
Jan 23, 2015 | 02:02 PM CST
By: Mark Lusky
Colorado’s fast-changing pot regulations bust branding efforts, offering a lesson for all those involved with branding to maintain ‘agility ability.’
Jan 16, 2015 | 10:59 AM CST
Wellness as beauty is a bottom up development that is, and has been, 100% driven by changes in consumer behavior and regimes. Words such as 'energy' and 'de-stressing' resonate with consumers, and it is up to brand owners to adapt their products to meet the demands of beauty as wellness.
Jan 15, 2015 | 11:05 AM CST
By: Candace Lee
It is more crucial than ever that beauty brands focus their media investment on the consumer’s journey and decision-making process, but media plans still largely focus on paid and owned efforts that align to support the brand’s objectives. It’s time that earned media and a consumer-led approach play a larger role in the integrated media plan.
Jan 14, 2015 | 11:18 AM CST
Makeup artist to translate social media success and vision for makeup into brand goals and initiatives.