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New in Marketing (page 3 of 132)
Jan 29, 2015 | 04:10 PM CST
Designed to facilitate one-on-one introductions of innovative and unique brands to forward-thinking retailers, Discover Beauty program now accepting submissions for consideration for the 2015 event.
Jan 27, 2015 | 11:22 AM CST
New campaign, timed with the Super Bowl, that celebrates an evolved vision of masculinity; study reveals that while protecting and caring for others has always been important to men, what that means to his masculinity has changed.
Jan 26, 2015 | 12:57 PM CST
By: Beth Cochran
Uncovering why you do what you do will help you determine your vision and create a solid foundation to build and market your business.
Jan 23, 2015 | 02:02 PM CST
By: Mark Lusky
Colorado’s fast-changing pot regulations bust branding efforts, offering a lesson for all those involved with branding to maintain ‘agility ability.’
Jan 16, 2015 | 10:59 AM CST
Wellness as beauty is a bottom up development that is, and has been, 100% driven by changes in consumer behavior and regimes. Words such as 'energy' and 'de-stressing' resonate with consumers, and it is up to brand owners to adapt their products to meet the demands of beauty as wellness.
Jan 15, 2015 | 11:05 AM CST
By: Candace Lee
It is more crucial than ever that beauty brands focus their media investment on the consumer’s journey and decision-making process, but media plans still largely focus on paid and owned efforts that align to support the brand’s objectives. It’s time that earned media and a consumer-led approach play a larger role in the integrated media plan.
Jan 14, 2015 | 11:18 AM CST
Makeup artist to translate social media success and vision for makeup into brand goals and initiatives.
Jan 14, 2015 | 10:04 AM CST
With her millions of social media followers, Hadid may prove to be a strong voice for the brand as she represents it globally.
Jan 09, 2015 | 02:31 PM CST
Ten categories recognize the best digital marketing innovations from the beauty industry; nominations for brands, retailers and bloggers will be accepted through January 23, 2015.
Dec 26, 2014 | 11:03 AM CST
According to a Canadean, consumer adoption of anti-aging skin care routines is low despite high interest in the products, indicating that marketers are failing to connect with a majority of consumers who are most interested in their products; brands not getting their messaging right when they talk to older consumers—a group comfortable with their age.