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New in Marketing (page 45 of 131)
Sep 30, 2013 | 03:07 PM CDT
Nail product usage rises to 97% for girls aged 12–14, and 14% of all teen and tween girls use nail products on a daily basis, according to Mintel.
Sep 30, 2013 | 03:02 PM CDT
The new deal will enable Unilever brands to use the power of mobile and big data to build long-term one-to-one relationships with consumers, particularly in emerging markets.
Sep 30, 2013 | 02:59 PM CDT
A new partnership with Thai beauty brand Thann looks to reinvigorate guests' in-room beauty experiences.
Sep 30, 2013 | 02:48 PM CDT
The NPD Group finds Generation Y women are seeking out anti-aging products at a younger age, giving beauty brands an opportunity to educate new consumers and help develop their loyalty early on.
Sep 30, 2013 | 02:40 PM CDT
To keep up with this market, Mintel's Vivienne Rudd writes, "Beauty companies must take the physiological and emotional needs of this demographic into account and formulate and market accordingly."
Sep 30, 2013 | 02:31 PM CDT
Color cosmetics are still a key entry point into beauty for tweens and teens, but more are also increasingly turning to skin and hair care products at a younger age.
Sep 23, 2013 | 09:39 AM CDT
By: Nancy Jeffries
According to Heidi Manheimer, CEO of Shiseido Cosmetics America, and Michael Gould, chairman and CEO of Bloomingdale's—who recently spoke at a CEW Newsmaker Forum—relationships between partners, retailers, brands and consumers are what lead to successful business.
Sep 19, 2013 | 09:21 AM CDT
Euromonitor's Rob Walker takes a deep dive into Estée Lauder's super premium beauty growth strategies—and sees indications of much success.
Sep 19, 2013 | 09:05 AM CDT
In an infographic, Euromonitor International shows a breakdown of the value shares of the premium beauty industry's top 10 players.
Sep 19, 2013 | 08:53 AM CDT
The NPD Group's Larissa Jensen discusses how her work with Look Good, Feel Better helped her see the transformative effect makeup and makeovers can give women, and how that emotion factors highly in beauty purchasing.