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New in Marketing (page 45 of 128)
Sep 05, 2013 | 04:28 PM CDT
Already associated with P&G Beauty brand CoverGirl, Latifah will now flaunt her tresses for the multinational's hair care brand Pantene.
Sep 05, 2013 | 02:31 PM CDT
The beauty brand has teamed with the Hong Kong actress and pop star to further connect with Asian women in the region.
Sep 04, 2013 | 03:13 PM CDT
CoverGirl and the NFL are teaming up to offer nail care-based products, such as "fanicures" featuring NFL team colors, as part of new collaboration.
Sep 04, 2013 | 02:56 PM CDT
The new report, "Digital IQ Index: Personal Care," examines the digital performance of 75 U.S. brands, including awarding Gillette the No. 1 ranking and Dove the No. 2 spot.
Sep 04, 2013 | 02:28 PM CDT
Soriano and Sebastian Professional will collaborate through two New York Fashion Week cycles, as well as work together on webisodes, Soriano's look book and campaign shoots, and more.
Sep 04, 2013 | 02:19 PM CDT
A new online survey conducted by Harris Interactive shows many Americans are uninformed about anti-aging and year-round sun protection.
Aug 29, 2013 | 09:42 AM CDT
A new collection from Stila Cosmetics takes its cues from the glittery, ballroom-inspired world of "Dancing with the Stars."
Aug 27, 2013 | 05:23 PM CDT
To celebrate the tenth anniversary of its Auto Pilot Pre-Foundation Skin Primer, beauty brand Napoleon Perdis is holding a global treasure hunt, with a trip to Australia as the grand prize.
Aug 27, 2013 | 05:09 PM CDT
With new digital sampling service PINCHme, consumers are able to try beauty and personal care products, as well as other CPG products, for free in return for their feedback, which is then relayed on to the participating brands.
Aug 27, 2013 | 02:12 PM CDT
By: Steve Kazanjian
Measuring consumer satisfaction with beauty packaging—and finding opportunity.