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New in Marketing (page 45 of 73)
Mar 08, 2011 | 11:26 AM CST
By: Steve Herman
Common sense and good science are far superior to ill-informed and emotional attacks, and taking the narrative to exposure rather than risk is essential to win consumer confidence.
Mar 08, 2011 | 10:17 AM CST
By: Alisa Marie Beyer
Product concept testing is the key to turning a good idea into a winning reality.
Mar 08, 2011 | 09:45 AM CST
By: Miriam Quart
As nostalgic brands resurface in hopes of reconnecting with lapsed users, a new challenge evolves for brands: how to successfully connect with new young, savvy consumers. Insight into successful efforts to revive Pert Plus and Sure offers some answers.
Mar 07, 2011 | 03:40 PM CST
By: Abby Penning
Knowing good consumer market intelligence—as well as where to find it and how to best use it—can give beauty brands an indisputable boost.
Mar 04, 2011 | 04:54 PM CST
Creativity and Passion: Fueling the Brand Story panel members will explore the creativity and passion required to build and sustain a brand, share their perspectives on how to create relatable brands, and how to grow and position those brands so that they become standards on the marketplace.
Mar 03, 2011 | 09:34 AM CST
The company's business in the U.K. and Russia was strong while the consumer segment recorded a decline in Germany. Growth in North America and Latin America also showed growth, and sales in the Africa/Asia/Australia region were up on the previous year.
Mar 02, 2011 | 09:58 AM CST
The brands, which will enjoy the promotion of the Discover Beauty program at this year's Cosmoprof North America, include Dr. Kitzinger Skin Care, Gorgeous Cosmetics, Nougat London and Snowberry Beauty.
Feb 23, 2011 | 04:09 PM CST
The award, which is debuting this year, encourages the beauty industry to take more steps toward sustainability.
Feb 17, 2011 | 01:40 PM CST
According to Datamonitor, social gaming is extremely relevant to CPG companies, yet they are far behind other industries in realizing the potential.
Feb 09, 2011 | 09:09 AM CST
Counted among the winners were beauty products from P&G, Colgate-Palmolive and Reckitt Benckiser.