Most Popular in:

Marketing

New in Marketing (page 45 of 132)

Sep 30, 2013 | 03:46 PM CDT

Teen Vogue, Goldman Sachs Track Millennials' Brand Loyalty

The 2013 Teen Vogue/Goldman Sachs Brand Affinity Index shows millennials' awareness, favorability and word-of-mouth recognition for beauty and apparel brands.

Sep 30, 2013 | 03:36 PM CDT

Shiseido Teams with Winter X Gamer Hannah Teter

Teter will act as a spokesperson for Shiseido's sun care, skin care and color lines in the U.S.

Sep 30, 2013 | 03:26 PM CDT

Tru Fragrance Celebrates Chicago Garden Project with New Scent

Tru Blooms Fountain of Roses is the second fragrance created from Tru Fragrance's Tru Blooms garden initiative with the city of Chicago.

Sep 30, 2013 | 03:15 PM CDT

CEW(UK) Announces Finalists for Members' Achievers Awards 2013

Four to be honored at the CEW(UK) 2013 Achiever Awards in November 2013.

Sep 30, 2013 | 03:07 PM CDT

Nail Beauty Products Popular with Teens, Tweens

Nail product usage rises to 97% for girls aged 12–14, and 14% of all teen and tween girls use nail products on a daily basis, according to Mintel.

Sep 30, 2013 | 03:02 PM CDT

Unilever Strengthens Its Mobile Marketing Strategy with Brandtone

The new deal will enable Unilever brands to use the power of mobile and big data to build long-term one-to-one relationships with consumers, particularly in emerging markets.

Sep 30, 2013 | 02:59 PM CDT

Marriott Looks to Beauty Products to Help Heighten Guest Experience

A new partnership with Thai beauty brand Thann looks to reinvigorate guests' in-room beauty experiences.

Sep 30, 2013 | 02:48 PM CDT

The Importance of Anti-aging for Gen Y

The NPD Group finds Generation Y women are seeking out anti-aging products at a younger age, giving beauty brands an opportunity to educate new consumers and help develop their loyalty early on.

Sep 30, 2013 | 02:40 PM CDT

Beauty Product Launches for Mature Market Represent Shrinking Proportion, Says Mintel

To keep up with this market, Mintel's Vivienne Rudd writes, "Beauty companies must take the physiological and emotional needs of this demographic into account and formulate and market accordingly."

Sep 30, 2013 | 02:31 PM CDT

Tomorrow's Beauty Buyers: Mintel Targets Habits of Tweens, Teens

Color cosmetics are still a key entry point into beauty for tweens and teens, but more are also increasingly turning to skin and hair care products at a younger age.