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Aug 27, 2013 | 05:09 PM CDT

New Site Offers Free Trial Products in Return for Feedback

With new digital sampling service PINCHme, consumers are able to try beauty and personal care products, as well as other CPG products, for free in return for their feedback, which is then relayed on to the participating brands.

Aug 27, 2013 | 02:12 PM CDT

Packaging Matters

By: Steve Kazanjian

Measuring consumer satisfaction with beauty packaging—and finding opportunity.

Aug 27, 2013 | 02:01 PM CDT

Leading Luxury

By: Abby Penning

Luxury beauty packaging plays several important roles for a product, including functionality and demonstrating sophistication, trendsetting, elegance and the worth of the product.

Aug 26, 2013 | 11:39 PM CDT

The 2013 Beauty Packaging Identity Trends

Estée Lauder’s Bronze Goddess Powder Bronzer compact and secondary packaging box
By: Aniko Hill

From eco-friendly offerings to seaworthy touches, architectural cues and design with a culinary flare, today’s beauty packaging features elements of fun, expression, sophistication, environmental consciousness and more.

Aug 26, 2013 | 09:51 PM CDT

Communicating Skin Care Benefits to Consumers

By: Katerina Steventon, PhD, and Steve Baron

Join the discussion between two skin care product developers and scientists who are looking to find the best way to communicate skin care benefits to consumers.

Aug 26, 2013 | 05:15 PM CDT

Where the Shoppers Are: Mass Beauty Retail Evolves

By: Ada Polla

Everything from celebrities to service is changing beauty at mass, but knowing what the consumer wants still reigns supreme.

Aug 26, 2013 | 04:48 PM CDT

It's All in the Delivery: A Case Study in Message Placement

By: Christine Vadala

By going small and intimate, beauty brand GlamNatural has found a perfect path to be big.

Aug 26, 2013 | 04:30 PM CDT

Much More Than Luck: The Six Habits of Successful New Beauty Brands

By: Alisa Marie Beyer

In the rush of creating a new brand and all the excitement of product development and consumer testing, it’s easy to lose sight of these six small details that can make or break your new beauty brand.

Aug 26, 2013 | 03:57 PM CDT

In a Wider Context

By: Jeff Falk

What is beauty's function in today's society?

Aug 26, 2013 | 11:48 AM CDT

Formula 1 Racer Becomes Face of Braun

The men's grooming brand has welcomes Sebastian Vittel as its new global ambassador and the face of its new marketing campaign, "Hold on to Your Dreams."