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New in Marketing (page 46 of 128)
Aug 26, 2013 | 09:51 PM CDT
By: Katerina Steventon, PhD, and Steve Baron
Join the discussion between two skin care product developers and scientists who are looking to find the best way to communicate skin care benefits to consumers.
Aug 26, 2013 | 05:15 PM CDT
By: Ada Polla
Everything from celebrities to service is changing beauty at mass, but knowing what the consumer wants still reigns supreme.
Aug 26, 2013 | 04:48 PM CDT
By: Christine Vadala
By going small and intimate, beauty brand GlamNatural has found a perfect path to be big.
Aug 26, 2013 | 04:30 PM CDT
By: Alisa Marie Beyer
In the rush of creating a new brand and all the excitement of product development and consumer testing, it’s easy to lose sight of these six small details that can make or break your new beauty brand.
Aug 26, 2013 | 03:57 PM CDT
By: Jeff Falk
What is beauty's function in today's society?
Aug 26, 2013 | 11:48 AM CDT
The men's grooming brand has welcomes Sebastian Vittel as its new global ambassador and the face of its new marketing campaign, "Hold on to Your Dreams."
Aug 21, 2013 | 10:59 AM CDT
The new program from the department store aims to offer online customers the personalized beauty counter experience they would receive in a Neiman Marcus store.
Aug 21, 2013 | 09:57 AM CDT
Fox will be featured in the campaign and act as a spokeswoman for Avon Instinct, fragrances from her and him set to debut fall 2013 in Europe, with other regions following in 2014.
Aug 19, 2013 | 04:40 PM CDT
By: Sourabh Sharma
Learn the successes of skin care brands via social media chatter.
Aug 16, 2013 | 12:32 PM CDT
People's preferences for bathroom colors can have a significant impact on the development of packaging for beauty items.