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New in Marketing (page 46 of 73)
Feb 08, 2011 | 11:29 AM CST
The BobCar Experimental Media company will feature mobilized, car beauty boutiques as a new way to reach out to beauty consumers.
Feb 08, 2011 | 11:08 AM CST
The celebrity icon will re-record the brand's signature song, to be featured in a variety of promotional efforts.
Feb 07, 2011 | 04:57 PM CST
Despite lower-than-average household income level, U.S. Hispanics indexed higher than non-Hispanics in the consumption of personal care products in 2009; Hispanics have consistently increased spending on personal care products in the past six years.
Feb 07, 2011 | 10:18 AM CST
Named vice president of retail sales, the former P&G Prestige vice president will lead ACMG in expanding its distribution channels for retail sales.
Feb 04, 2011 | 09:22 AM CST
The new site features include Explorer tools and editorial-type content on fashion trends and brand inspirations, and the brand is also partnering with YouTube for Fashion Week to live stream runway shows.
Jan 27, 2011 | 12:25 PM CST
By: Nancy Jeffries
Three of the most forward thinking women in the industry discussed the state-of-the-art in an evolving digital beauty landscape at CEW’s Women in Beauty Series presentation on Jan. 20, 2011, tracing the beginnings of the digital revolution in beauty to its current place as an integral part of strategic marketing.
Jan 19, 2011 | 12:36 PM CST
By: Abby Penning
Using fragrance as a key product differentiator for your brand is a unique way to engage consumers with targeted market knowledge and distinctive formulations.
Jan 06, 2011 | 09:28 AM CST
"Down to Earth" trend closely linked with sustainability and addresses practicalities of making and marketing green beauty; around the world, antiaging claims are still vital.
Jan 04, 2011 | 11:33 AM CST
By: Jeff Falk
Focusing on why consumers are purchasing beauty products, and what feelings such products inspire in them, can lead to better engagement.
Dec 28, 2010 | 11:03 AM CST
By: Abby Penning
The ability to shift focuses and ideas and leveraging marketing initiatives that have been successful for other industries.