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Mar 26, 2013 | 04:02 PM CDT

CEO Panel to Help Kick Off CPNA

Cosmoprof North America is featuring the PBA CEO panel as part of its offerings this year, discussing opportunities in the professional beauty sector.

Mar 26, 2013 | 07:35 AM CDT

Consistently Compelling: Building a Beauty Brand Throughout the User Journey

By: Thomas Marzano, via InnoCos USA

Building a brand is like growing a personality. Everything we do says something about who we are, and in a brand’s case, about how it is perceived. If consumer perceptions shape a brand’s success, then it is crucial for brands to behave consistently compellingly throughout the user journey.

Mar 25, 2013 | 12:01 PM CDT

The Second Moment of Truth

By: Jim Perry

Purchase engagement represents the first moment of truth between a product and a consumer, but the actual application of the product represents a potentially even more important second moment of truth.

Mar 25, 2013 | 11:34 AM CDT

Sample Packaging Engagement

By: Abby Penning

Engaging consumers with new or revamped products can be difficult, but developing distinct sampling programs with engaging sample packages is definitely a good start.

Mar 25, 2013 | 10:13 AM CDT

Mineral Fusion On Board at Ulta

The mineral-focused beauty brand is appearing on Ulta shelves beginning in March 2013.

Mar 22, 2013 | 04:34 PM CDT

Multifunctionality: The Sweet (and Sour) Spot for Color Cosmetics

By: Rob Walker, Euromonitor International

Multitasking beauty products are on the rise, with multifunctionality dominating many color brand strategies. The resulting growth is not without a downside.

Mar 22, 2013 | 04:21 PM CDT

Lighten Up!

By: Sara Mason

A color preview for spring and summer 2013.

Mar 22, 2013 | 04:01 PM CDT

Take Your Color Business to the Next Level

By: Alisa Marie Beyer

As consumers’ thirst for amazing clinical results continues to grow, a new segment of the beauty shelf is sitting up and taking notice—color.

Mar 22, 2013 | 03:49 PM CDT

Retailers Mine Consumer Feedback to Turn Data Into Gold

By: Daniela Ciocan

Does consumer feedback result in foolproof buying decisions?

Mar 22, 2013 | 03:31 PM CDT

Dedicated Follower of Fashion

By: Jeff Falk

If being trendy is the cornerstone of your beauty brand, you may want to look into building a firmer footing.