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New in Marketing (page 5 of 131)
Oct 23, 2014 | 11:22 AM CDT
By: Stacy Glasgow and Jenny Zegler
Mintel trends analysts Stacy Glasgow and Jenny Zegler discuss the four key U.S. consumer trends identified by Mintel as the most impactful for 2015—and what this will mean for both consumers and brands in the year ahead.
Oct 17, 2014 | 02:49 PM CDT
Kline report finds that multicultural beauty marketers are breaking boundaries between general and multicultural beauty.
Sep 30, 2014 | 04:34 PM CDT
By: Jeff Falk
When I was younger, I thought I knew everything, but as I got older, I realized there is more and more I didn’t know and I became more apt to readily admit this—but I do think the ability to recognize incongruities improves.
Sep 30, 2014 | 04:28 PM CDT
By: Kieran Taylor
A case study of Laura Geller Beauty’s collaboration with social community and commerce company Blucarat.
Sep 30, 2014 | 04:01 PM CDT
By: Denise Herich
An inside look at the 2014 PinkReport, “Nailed: The Allure of Color.”
Sep 17, 2014 | 10:34 AM CDT
Impact Colors has released its color trends report for 2016 and beyond. The seventh annual Color Trends 2016+ highlights four distinct trends: Artland, Enchanted, Cosmos and Rendezvous.
Sep 17, 2014 | 09:37 AM CDT
Diagonal Reports believes that the beauty industry and the consumer are out of sync, reporting that consumers view beauty by functional need rather than by category. This finding is reported in its Lexicon of Beauty 2015-2025, which remaps the beauty industry according to function.
Aug 26, 2014 | 04:01 PM CDT
By: Sheri L. Koetting
Use targeted audience profiles to inform a unique, better beauty brand.
Aug 26, 2014 | 03:09 PM CDT
By: Denise Herich and Jennifer Stansbury
Sexy messaging and killer claims help make Hollywood superstar beauty brand Glamglow sizzle.
Aug 22, 2014 | 11:42 AM CDT
Entries are now open to this awards event, which is dedicated to sustainability in the beauty industry. The deadline for award entries is October 15, 2014; finalists will be notified by October 31, 2014; and the winners will be announced at a dedicated awards reception in Paris on November 24, 2014.