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New in Marketing (page 5 of 132)
Oct 27, 2014 | 11:41 AM CDT
By: Beth Cochran
E-mail marketing remains the most effective way to turn potential consumers into actual consumers.
Oct 27, 2014 | 10:56 AM CDT
By: Denise Herich
Custom research can be a window into your target consumers’ worlds.
Oct 23, 2014 | 12:47 PM CDT
An obsession with beauty and image continues to propel makeup sales in Brazil; direct selling or relationships with local shops and salons among the keys to success.
Oct 23, 2014 | 11:22 AM CDT
By: Stacy Glasgow and Jenny Zegler
Mintel trends analysts Stacy Glasgow and Jenny Zegler discuss the four key U.S. consumer trends identified by Mintel as the most impactful for 2015—and what this will mean for both consumers and brands in the year ahead.
Oct 17, 2014 | 02:49 PM CDT
Kline report finds that multicultural beauty marketers are breaking boundaries between general and multicultural beauty.
Sep 30, 2014 | 04:34 PM CDT
By: Jeff Falk
When I was younger, I thought I knew everything, but as I got older, I realized there is more and more I didn’t know and I became more apt to readily admit this—but I do think the ability to recognize incongruities improves.
Sep 30, 2014 | 04:28 PM CDT
By: Kieran Taylor
A case study of Laura Geller Beauty’s collaboration with social community and commerce company Blucarat.
Sep 30, 2014 | 04:01 PM CDT
By: Denise Herich
An inside look at the 2014 PinkReport, “Nailed: The Allure of Color.”
Sep 17, 2014 | 10:34 AM CDT
Impact Colors has released its color trends report for 2016 and beyond. The seventh annual Color Trends 2016+ highlights four distinct trends: Artland, Enchanted, Cosmos and Rendezvous.
Sep 17, 2014 | 09:37 AM CDT
Diagonal Reports believes that the beauty industry and the consumer are out of sync, reporting that consumers view beauty by functional need rather than by category. This finding is reported in its Lexicon of Beauty 2015-2025, which remaps the beauty industry according to function.