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New in Marketing (page 5 of 129)
Aug 04, 2014 | 09:52 AM CDT
Research from The NPD Group shows the success of the growing beauty sampling service trend, as a majority of those subscribers go on to buy full-size products.
Aug 01, 2014 | 10:28 AM CDT
The new retail shop focuses on foundational color needs for its beauty customers, as well as a rotation of fun, new, seasonally derived test concepts.
Jul 31, 2014 | 11:06 AM CDT
A blog post from The NPD Group shows how consumers are continuing to place importance on their beauty products.
Jul 30, 2014 | 02:59 PM CDT
Organic Monitor is looking at research about what Brazilian beauty shoppers are interested in—and that includes products with an eco-friendly twist.
Jul 30, 2014 | 02:35 PM CDT
The new “Intelligence Report: Omnichannel Retail” report from digital think tank L2 examines the efforts of 100 retailers to drive customers from clicks to bricks and back again.
Jul 28, 2014 | 04:35 PM CDT
According to a new Beauty by the Numbers infographic from The Benchmarking Company, consumer and clinical claims almost can't be overestimated when it comes to beauty products.
Jul 25, 2014 | 09:57 AM CDT
Mary Kay is acting as the official beauty sponsor of the thirteenth season of the fashion-focused reality show Project Runway.
Jul 23, 2014 | 10:37 AM CDT
Private equity investment firm Encore Consumer Capital has invested in nail care-focused brand Butter London with a focus on bringing greater growth.
Jul 22, 2014 | 04:40 PM CDT
By: Michelle Breyer
Niche sampling subscription box services are beginning to pop up more and more, including those for the textured hair market. But what fit do they offer beauty brands, and how can they help bring beauty brands to the next level?
Jul 22, 2014 | 02:48 PM CDT
The beauty industry event attracted nearly 27,000 attendees for 2014, showcasing the wares of nearly 950 exhibitors and sharing trends, ideas and strategies from around the beauty and personal care world.