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New in Marketing (page 50 of 73)
Sep 13, 2010 | 09:23 AM CDT
Company "looking to push the boundaries and find innovative, effective ways to communicate."
Sep 10, 2010 | 09:02 AM CDT
Company names Julia Goldin global chief marketing officer. Revlon CEO sees "tremendous opportunity" to build brands; "opportunity to expand in markets that are now emerging as the next big growth area is enormous," says chairman.
Sep 07, 2010 | 04:45 PM CDT
Store brands marketers, as well as suppliers and retail chains—will need to double down on product development and innovation.
Aug 31, 2010 | 04:29 PM CDT
By: Leslie Benson
Collaborating with a celebrity makeup artist allows brand further insight into the fashion industry and deeper connections with consumers.
Aug 31, 2010 | 04:16 PM CDT
By: Abby Penning
Votre Vu, a small, direct-selling beauty business, is leveraging its founders’ unique backgrounds and experiences, as well as elements of fun and infotainment to build success.
Aug 31, 2010 | 04:12 PM CDT
By: Jeff Falk
Putting a spin on making a distinction between a fad and a trend—and strategizing on the longer-lived trend.
Aug 31, 2010 | 04:07 PM CDT
By: Bob Scherer
To introduce a product line to new markets, formula updates need to be in line with current trends and packaging changes made to reflect the new formula.
Aug 31, 2010 | 04:02 PM CDT
By: Rob Murphy
How to best leverage the pop-up retail trend for your brand.
Aug 31, 2010 | 11:53 AM CDT
By: Alisa Marie Beyer
An exclusive look into how women view antiaging and what it means to your brand.
Aug 12, 2010 | 10:53 AM CDT
Panel will reveal foreseeable issues and viable opportunities that will help create and shape the future of the beauty industry.