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Marketing

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Am I Talking to Myself? A Case Study on Rebranding

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Ethnic Skin Care: An Opportunity for Personal Connection

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Buzz Words That Sell

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Not Just a Pretty Face: The Power of a Celebrity Endorsement

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New in Marketing (page 50 of 73)

Sep 13, 2010 | 09:23 AM CDT

Reckitt Benckiser Officially Launches Social Media Game

Company "looking to push the boundaries and find innovative, effective ways to communicate."

Sep 10, 2010 | 09:02 AM CDT

Revlon Brings Global Marketing Focus to Corporate Strategy

Company names Julia Goldin global chief marketing officer. Revlon CEO sees "tremendous opportunity" to build brands; "opportunity to expand in markets that are now emerging as the next big growth area is enormous," says chairman.

Sep 07, 2010 | 04:45 PM CDT

PLMA Report Spells Out Post-recession Strategies For Store Brands

Store brands marketers, as well as suppliers and retail chains—will need to double down on product development and innovation.

Aug 31, 2010 | 04:29 PM CDT

The Perfect Marriage

By: Leslie Benson

Collaborating with a celebrity makeup artist allows brand further insight into the fashion industry and deeper connections with consumers.

Aug 31, 2010 | 04:16 PM CDT

From Fiction to Fact—Ideas Build Beauty Business

By: Abby Penning

Votre Vu, a small, direct-selling beauty business, is leveraging its founders’ unique backgrounds and experiences, as well as elements of fun and infotainment to build success.

Aug 31, 2010 | 04:12 PM CDT

Long Live the Trend

By: Jeff Falk

Putting a spin on making a distinction between a fad and a trend—and strategizing on the longer-lived trend.

Aug 31, 2010 | 04:07 PM CDT

Expanded Market Reach; Updated Formula Call for New Packaging Approach

By: Bob Scherer

To introduce a product line to new markets, formula updates need to be in line with current trends and packaging changes made to reflect the new formula.

Aug 31, 2010 | 04:02 PM CDT

Now You See It, Now You Don’t

By: Rob Murphy

How to best leverage the pop-up retail trend for your brand.

Aug 31, 2010 | 11:53 AM CDT

The Age of Antiaging—A 360-degree View

By: Alisa Marie Beyer

An exclusive look into how women view antiaging and what it means to your brand.

Aug 12, 2010 | 10:53 AM CDT

HBA Announces "Insights from the Top" Panel

Panel will reveal foreseeable issues and viable opportunities that will help create and shape the future of the beauty industry.