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Feb 18, 2013 | 12:00 PM CST

Carly Rae Jepsen Becomes Ambassador for Burt's Bees Brand Güd

The pop songstress will appear in a multimedia marketing campaign for the natural brand, which targets young women, that will debut this spring.

Feb 13, 2013 | 04:04 PM CST

Nail Care Boom Leads to New Beauty Publication

Nail It! magazine seeks to bring consumers the latest news, trends, tools and products for nail care.

Feb 13, 2013 | 02:50 PM CST

Beauty Looks to the Past to See the Future

A GCI-moderated panel at Cosmoprof North America will look at how beauty trends of old are being revamped for a greater consumer impact in today's marketplace.

Feb 12, 2013 | 02:27 PM CST

The Pivotal Elements

By: Jeff Falk

Make your marketing and growth plan work for your brand, not the other way around.

Feb 08, 2013 | 08:55 AM CST

Engaged, Informed Consumers to Be a Major 2013 Shopping Trend

“The results of the study support the conclusion that despite the pervading belief of marketers that consumers and shoppers want to simplify as much as possible, 58% of total respondents believe “Getting into the details” will be a more prominent trend in 2013,” according to Anthem Worldwide.

Feb 07, 2013 | 10:45 AM CST

Nails for Breakfast: Nicole by OPI Partners with Kellogg's Special K

As part of a promotional effort for Kellogg's Family Reward program, Nicole by OPI is debuting three exclusive nail shades for those who purchase specially marked boxes of Special K cereal.

Feb 07, 2013 | 10:34 AM CST

Chris Paul Partners with Avon for Fragrance

NBA star Paul will be the face of a new men's fragrance from Avon.

Feb 07, 2013 | 10:26 AM CST

Simple Skin Care Gets New Brand Amabassador

Allison Williams has signed on with Unilever's Simple skin care as its new spokesperson.

Feb 06, 2013 | 02:42 PM CST

Emotional Connections with Brand Packaging

By: Donna Sturgess

A study on non-conscious responses to packaging from Buyology shows the kind of behind-the-scenes thinking that can affect consumer purchases and brand loyalty.

Feb 06, 2013 | 12:12 PM CST

New MWV Research Shows Consumers Want More from Beauty Packaging

The results suggest that packaging satisfaction can have a significant impact on purchase intent and repeat purchase, and that there is a low level of satisfaction overall.