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Jul 10, 2013 | 03:47 PM CDT

A Conversation: Aligning Brand Messages with Specialty Categories, Retail Needs

By: Elaine Sauer

In a Q&A with Jurlique’s Rose Fernandez, the excitement behind natural and organic products is discussed, as well as how that kind of product messaging fits into the larger branding picture and into its retail relationships.

Jul 10, 2013 | 02:51 PM CDT

Best Practices for Recharging Existing Brands

By: Sheri L. Koetting

There are a unique set of challenges in repositioning a brand, but having a process that keys in on objectives, needs and brand facets that need to remain unchanged helps ensure a smooth ride.

Jul 10, 2013 | 02:41 PM CDT

Beauty Packaging at the End of Permanence

By: Sarah Hoit

As consumer behavior shifts, so does their perception of products. Make sure your packaging is playing to its best advantage.

Jul 10, 2013 | 02:28 PM CDT

Teaming Up for a Cause

By: Abby Penning

Demonstrating the positive impact of beauty, multiple beauty brands joined together with QVC and CEW for an event that supported the CEW Foundation’s Cancer and Careers charitable organization.

Jul 10, 2013 | 01:39 PM CDT

Going with the Flow

By: Jeff Falk

Although structure is important to business and product development, the ability to be fluid and change as needs arise is more important than ever.

Jul 10, 2013 | 10:22 AM CDT

CoverGirl Seeks More Social Interaction Via New Spokeswomen

Teaming with 16-year-old Latina pop star Becky G, CoverGirl helps to further connect with consumers via social media interactions and behind-the-scenes looks.

Jul 09, 2013 | 03:07 PM CDT

Aveda Takes Recycling Full Circle

Through a new program, Aveda product packaging that isn't accepted by local recycling centers will now be accepted at certain Aveda locations to ensure full circle use.

Jul 09, 2013 | 09:15 AM CDT

Brand Keys Ranks Top Patriotic Brands

A key marketing designator, "patriotic" is likely something many U.S. brands would like to be associated with. See which beauty and grooming brands ranked at the top.

Jul 05, 2013 | 10:44 AM CDT

P&G Celebrates My Black Is Beautiful at Essence Festival for Sixth Year

The event will include interactive consumer experiences, mini makeover, giveaways with partner Walmart, and much more.

Jul 05, 2013 | 10:21 AM CDT

Summer Beauty Gets a Boost from CoverGirl Bus Tour

The Easy Breezy Block Party Bus from CoverGirl will be visiting cities and events around the U.S. over the summer to help promote hot looks and its products.