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New in Marketing (page 53 of 127)
Jun 10, 2013 | 12:31 PM CDT
By: Andrew Videira, Adrienne Davis, Ashley Boyce, …
What role should digital marketing play in the marketing mix? How can we best measure ROI and are the key objectives about driving brand sales, engaging consumers or reaching new consumers? Has consumer behavior been forever changed by digital, and how can brands reach consumers in new and exciting ways?
Jun 07, 2013 | 02:54 PM CDT
Graduates of the 2013 FIT Master's Degree Program for Cosmetics and Fragrance Marketing and Management presented projections of technologies and methodologies that will continue to impact the beauty industry; the emergence of predictive analytics technology, "big data," new realities in tracking and driving brand value, and integration of in-store and online shopping experiences through technology.
Jun 04, 2013 | 04:38 PM CDT
By: George T. Eliades
When it comes to professional hair care brands, where do they come from and what makes them unique in the professional market?
Jun 04, 2013 | 09:37 AM CDT
Birchbox now boasts a chic new look and feel that complements the magic of the Birchbox experience, and the sophistication, fun and authenticity of the brand.
Jun 03, 2013 | 10:44 AM CDT
In a venture with Dentsu Retail Marketing Inc., Shiseido is launching a company that will help support is brick-and-mortar retail efforts in Japan.
Jun 03, 2013 | 10:40 AM CDT
HSN's Erica Evans joins QVC's Claudia Lucas and Wendy Pos-Cerveira from The Shopping Channel on the judging panel for Cosmoprof North America's TV Shopping Open-See program.
May 30, 2013 | 04:18 PM CDT
By: Lisa Katz
Looking to tap into new markets and garner new brand fans is exciting, but more often than not, loyal consumers are where beauty brands can really win the game.
May 30, 2013 | 04:03 PM CDT
By: Alisa Marie Beyer
Why business practices of days gone by are still important to business today.
May 29, 2013 | 05:18 PM CDT
Winners will be announced June 18, 2013, in New York.
May 29, 2013 | 03:11 PM CDT
The Science of Samples program creates a customized plan for each brand designed to deliver hyper-targeted sampling events that drive trial, acquire new customers, and build brand loyalty.