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New in Marketing (page 6 of 126)
Jun 24, 2014 | 02:36 PM CDT
By: Sourabh Sharma and Scott Garrison
To ensure your brand’s green claims have meaning for consumers, the claims should be authentic, clear and relevant.
Jun 24, 2014 | 02:23 PM CDT
By: Denise Herich
Even power players can’t just stand still and expect to lead in the beauty industry.
Jun 24, 2014 | 02:12 PM CDT
By: Ben Cesare
Engaged, loyal consumers who serve as advocates for a brand are really a marketer’s best friend—but knowing how to recruit, maintain and build off of them is the key for successful ROI.
Jun 24, 2014 | 01:36 PM CDT
By: Ruth Sutcliffe
How the industry can reinvigorate the fragrance market in an already-cluttered landscape.
Jun 24, 2014 | 11:49 AM CDT
By: Jeff Falk
Is there a true meaning for "green"?
Jun 24, 2014 | 10:55 AM CDT
Via the new loyalty program, Gojo Industries, makers of Purell, want to reward its consumers for healthy hand hygiene habits and encourage them to spread the word about how to reduce the risk of illness and infection in their daily lives.
Jun 24, 2014 | 10:26 AM CDT
Shiseido is partnering with French design label Zadig & Voltaire to create perfume products for the fashion brand.
Jun 24, 2014 | 10:20 AM CDT
New York Showroom, Star Supplier Status, and More Beauty Packaging News and Launches for Late June 2014
Fusion Packaging debuts a new showroom in New York City, Topline Products expands manufacturing in Mexico, Quadpack develops a new tottle, and more beauty packaging news.
Jun 23, 2014 | 03:33 PM CDT
By: Nancy Jeffries
Leading skin care executives from Clarins, Clinique and Elizabeth Arden shared details on trends, issues and improvements being made in one of the most lucrative categories in the beauty industry.
Jun 19, 2014 | 09:48 AM CDT
The Brazilian supermodel, who previously worked with the Maybelline New York beauty brand, is now back representing the color cosmetics in a campaign debuting in summer 2014.