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New in Marketing (page 6 of 127)
Jul 02, 2014 | 11:29 AM CDT
Jumei, an online retailer for beauty products in China, announced it is setting new benchmarks in its product quality control program.
Jul 01, 2014 | 10:40 AM CDT
Nominations for the Beauty 2.0 Awards, put on by innoCos events and Global Cosmetics Community, are being accepted through July 15, 2014.
Jul 01, 2014 | 09:47 AM CDT
My Black Is Beautiful (MBIB) will create hands-on, engaging experiences for Essence Festival-goers that deliver beauty in action in creative ways by connecting attendees with their favorite beauty and household products.
Jun 26, 2014 | 10:19 AM CDT
A conference session at the 2014 Cosmoprof North America event will focus on how beauty sampling can help boost sales.
Jun 26, 2014 | 10:09 AM CDT
According to Gillette, body shaving is increasingly part of the routine of 44% of men globally who body groom. A new video from the men's grooming brand shows the evolution of how men got there.
Jun 24, 2014 | 03:19 PM CDT
By: Nicole Tyrimou, Euromonitor International
Despite variable economic conditions and variations in consumer behavior, the natural beauty market—and particularly skin care—continues to see strong growth.
Jun 24, 2014 | 02:48 PM CDT
By: Dr. Sundeep Gill
A beauty industry insider shares his thoughts on some of the trendiest of today’s green certifications and what makes them good—as well as what can make them difficult to achieve and sustain.
Jun 24, 2014 | 02:36 PM CDT
By: Sourabh Sharma and Scott Garrison
To ensure your brand’s green claims have meaning for consumers, the claims should be authentic, clear and relevant.
Jun 24, 2014 | 02:23 PM CDT
By: Denise Herich
Even power players can’t just stand still and expect to lead in the beauty industry.
Jun 24, 2014 | 02:12 PM CDT
By: Ben Cesare
Engaged, loyal consumers who serve as advocates for a brand are really a marketer’s best friend—but knowing how to recruit, maintain and build off of them is the key for successful ROI.