Most Popular in:
Marketing
223
New in Marketing (page 63 of 74)
Feb 20, 2009 | 11:56 AM CST
LPK Names Chief Creative Officer
Nathan Hendricks to lead creative efforts on global branding assignments; previous work includes relaunch of the Herbal Essences brand.
Feb 20, 2009 | 11:24 AM CST
Ferragamo Featured in Video Game
Company's perfume collections are advertised on virtual roadside billboards in racing game.
Feb 03, 2009 | 01:54 PM CST
Brand Security's White Knight—Packaging
By: John Perkins
The hazards of nonsecure packaging go beyond product damage and can lead to a severe devaluation of a brand. Numerous decisions in packaging and component choices are logical options for brand security.
Jan 27, 2009 | 10:01 AM CST
Calvin Klein Fragrances Launches Online Brand Experience
Interactive Web site features widgets that can migrate from the site to users' social networking pages, allowing them to experience the brand in their own online worlds.
Jan 27, 2009 | 09:53 AM CST
Schering-Plough Signs Spokesmodel for Sun/Skin Repair Product
Brooke Shields to be the face of Coppertone's new sunscreen featuring antiaging ingredients.
Jan 09, 2009 | 03:33 PM CST
Goodbye Big Logos—Hello Snazzy Packaging
By: Julia Anne Matheson and Anna Balichina
With big logos no longer in fashion and packaging’s role emphasized and key to brand protection, should beauty companies change their trademark strategy?
Jan 09, 2009 | 03:01 PM CST
Marketing Matters: Changes Bring Opportunities
By: Liz Grubow
Marketing products for menopausal women around the globe poses challenges and opportunities for the skin care industry.
Dec 18, 2008 | 10:25 AM CST
Marketer Targets Unique, Narrowly Defined Consumer
Novel trial effort on extreme skin condition of school bus mechanics meant to demonstrate effectiveness and wider potential of product.
Dec 10, 2008 | 01:03 PM CST
Marketing and R&D Magic: Dissimilarities Pull the Best from R&D and Marketing
By: Nancy McDonald and Salvador Pliego
It takes breakthrough ingredients and technologies from R&D and imaginative marketing ideas to make new product magic.
Dec 10, 2008 | 12:31 PM CST
Marketing Matters: Creating A Successful Brand in Challenging Times
By: Donna Barson
Building a successful brand depends on doing a number of things well.