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New in Marketing (page 63 of 109)
Jun 08, 2012 | 03:45 PM CDT
By: Alexandra Fritsch-Gil, Jason Boland, Maria Bow…
This white paper from 2012 FIT cosmetics and fragrance marketing and management masters program graduates explores how the principles of diversity and inclusion can be applied to create more innovative and successful global brands and global messaging to consumers, and how a more diverse corporate culture can contribute to more meaningful communication and consumer engagement.
Jun 08, 2012 | 01:41 PM CDT
By: Abby Penning
A report on a fake viral video helps the real video become a serious sensation.
Jun 06, 2012 | 09:59 AM CDT
The theater awards event's first beauty partner, Nexxus will collaborate with the Tony Awards for the next three years.
Jun 05, 2012 | 01:59 PM CDT
The bloggers will cover the event live, interacting with exhibitors and attendees.
Jun 05, 2012 | 09:47 AM CDT
The study, from global management consulting firm A.T. Kearney, estimates online sales of beauty products at approximately $3 billion, representing about 5% penetration for the category.
Jun 01, 2012 | 12:01 PM CDT
By: Tim Eaves
Packaging makes the initial connection with consumers, and this means it requires a significant amount of consideration from brand owners on what kind of message it sends about the brand from the shelf.
Jun 01, 2012 | 11:48 AM CDT
By: Kevin Marshall
It’s funny how history has a way of stepping in and shaping circumstances when least expected. Take the deceptively simple perfume bottle ...
Jun 01, 2012 | 11:11 AM CDT
By: Lisa Doyle
In a still-recovering economy, private label capitalizes on consumer desire for affordable beauty.
Jun 01, 2012 | 09:26 AM CDT
By: Alisa Marie Beyer and Kate Helfrich
New thinking on what it takes to develop a cultlike beauty product—and why.
Jun 01, 2012 | 08:58 AM CDT
By: Isaac Lekach
Building brand fans and the product at the same time, the Selena Gomez fragrance launch leveraged online interaction and star power.