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New in Marketing (page 65 of 127)
Feb 18, 2013 | 12:00 PM CST
The pop songstress will appear in a multimedia marketing campaign for the natural brand, which targets young women, that will debut this spring.
Feb 13, 2013 | 04:04 PM CST
Nail It! magazine seeks to bring consumers the latest news, trends, tools and products for nail care.
Feb 13, 2013 | 02:50 PM CST
A GCI-moderated panel at Cosmoprof North America will look at how beauty trends of old are being revamped for a greater consumer impact in today's marketplace.
Feb 12, 2013 | 02:27 PM CST
By: Jeff Falk
Make your marketing and growth plan work for your brand, not the other way around.
Feb 08, 2013 | 08:55 AM CST
“The results of the study support the conclusion that despite the pervading belief of marketers that consumers and shoppers want to simplify as much as possible, 58% of total respondents believe “Getting into the details” will be a more prominent trend in 2013,” according to Anthem Worldwide.
Feb 07, 2013 | 10:45 AM CST
As part of a promotional effort for Kellogg's Family Reward program, Nicole by OPI is debuting three exclusive nail shades for those who purchase specially marked boxes of Special K cereal.
Feb 07, 2013 | 10:34 AM CST
NBA star Paul will be the face of a new men's fragrance from Avon.
Feb 07, 2013 | 10:26 AM CST
Allison Williams has signed on with Unilever's Simple skin care as its new spokesperson.
Feb 06, 2013 | 02:42 PM CST
By: Donna Sturgess
A study on non-conscious responses to packaging from Buyology shows the kind of behind-the-scenes thinking that can affect consumer purchases and brand loyalty.
Feb 06, 2013 | 12:12 PM CST
The results suggest that packaging satisfaction can have a significant impact on purchase intent and repeat purchase, and that there is a low level of satisfaction overall.