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Jul 17, 2012 | 10:19 AM CDT
The Club Clarins loyalty program features an online platform that aims to help VIP customers earn rewards for shopping with the brand.
Jul 16, 2012 | 09:08 AM CDT
By: James Lowry and Mark Lusky
Product quality must carry the long-term success of any sales campaign; however, when it comes to consumer appeal, first impressions count for a lot. When you’re sitting on the shelves next to some fairly formidable competition or when you’re vying for attention in a Web-centric environment, first looks may be all you get.
Jul 13, 2012 | 10:02 AM CDT
The new beauty service from the mass retailer is being tested in more than 25 stores near Chicago.
Jul 11, 2012 | 09:44 AM CDT
An extension of the beauty company's popular online makeover tool, the app is optimized for smart mobile devices and further encourages digitially engaged shopping.
Jul 10, 2012 | 10:55 AM CDT
By: Joe Duffy
When rebranding a beauty line, it’s time to put a good design differentiator to work.
Jul 10, 2012 | 10:31 AM CDT
By: Kelley Styring
In studying one-armed and -handed consumers, opportunities for better packaging convenience and innovation quickly arise.
Jul 10, 2012 | 09:46 AM CDT
In the wake of the acquisition, the beauty branding firm is rebranding to HatchBeauty Labs and will offer R&D product development work in addition to marketing and strategy services.
Jul 09, 2012 | 05:26 PM CDT
By: Colette Mason and Ian Gibbins
In a competitive industry, trying to stand out through social media can seem a daunting task. Here’s some advice to get you on the right track for a larger global presence for your brand.
Jul 09, 2012 | 04:25 PM CDT
By: Alisa Marie Beyer
It’s no secret that celebrity endorsements are a crucial element of a successful brand, but only if your famous face speaks to your target consumer.
Jul 09, 2012 | 03:55 PM CDT
By: Jeff Falk
Passion for beauty brand doesn't just come from consumers. It also has to come from brand owners and developers, and sustaining that passion requires constant innovation.