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New in Marketing (page 65 of 127)
Feb 06, 2013 | 02:42 PM CST
By: Donna Sturgess
A study on non-conscious responses to packaging from Buyology shows the kind of behind-the-scenes thinking that can affect consumer purchases and brand loyalty.
Feb 06, 2013 | 12:12 PM CST
The results suggest that packaging satisfaction can have a significant impact on purchase intent and repeat purchase, and that there is a low level of satisfaction overall.
Feb 06, 2013 | 12:08 PM CST
Beauty Brands Need to Develop Greater Brand Identities for Emotional Connection, According to New Study
Brand Keys' latest Customer Loyalty Engagement Index shows that while luxury beauty brands such as top-ranking Clinique have a distinct advantage in consumers' eyes, other beauty brands have work to do to develop emotional relationships with consumers.
Feb 06, 2013 | 11:56 AM CST
According to its research, SymphonyIRI found there are opportunities for CPG marketers to think outside the box when establishing merchandising strategies
Feb 04, 2013 | 04:16 PM CST
By: Alisa Marie Beyer
On the crowded beauty shelf, there’s only one way to be sure your brand is connecting with consumers and singing the song she wants to hear—your packaging.
Feb 04, 2013 | 02:03 PM CST
By: Remyi Fredson-Cole
Building the right foundation is the only way to create a stable, successful beauty brand.
Feb 04, 2013 | 11:33 AM CST
By: Imogen Matthews
Much is made of the importance of social media and Internet retailing, as well as of having an online media strategy, and yet many beauty brands have yet to embrace one. Imogen Matthews, consultant to in-cosmetics, researches the latest social media and e-retail trends and implications for the beauty industry.
Feb 04, 2013 | 09:09 AM CST
The 2013 Paris event, April 16–18, expects more than 600 exhibitors, providing ample opportunities to do business and network with thousands of industry professionals.
Feb 01, 2013 | 11:23 AM CST
The beauty brand and fashion designer are collaborating on a collection set to debut in fall 2013.
Jan 31, 2013 | 02:05 PM CST
According to a new white paper from Anthem Worldwide, "a full two-thirds of women believe a brand that motivates them to be healthy is important when considering which brands of products to buy."