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New in Marketing (page 65 of 128)
Feb 28, 2013 | 11:42 AM CST
P&G's Orgullosa program has appointed three Latina women to its new board of faldas, or board of skirts, meant to help the company and its brands connect better with Latina women in the U.S.
Feb 26, 2013 | 10:27 AM CST
The relaunch also features the beginning of an exclusive content production and syndication partnership between L'Oréal and AOL.
Feb 26, 2013 | 10:11 AM CST
The hair care brand is launching a special section of its website in conjunction with its partnership with NBC's Fashion Star to provide new trends, hairstyles and products to consumers.
Feb 25, 2013 | 11:42 AM CST
The soccer club has entered into a sponsorship deal with the men's skin care brand, representing its products and promotion in a three-year partnership.
Feb 22, 2013 | 10:35 AM CST
Celebrity makeup artist Fiona Stiles joins the mark. brand to help innovate and create new products, as well as strategize on beauty trends with the company's representatives.
Feb 20, 2013 | 11:08 AM CST
Kline tracks how the beauty device segment is encouraging more consumer engagement via exclusive options and gift-giving.
Feb 20, 2013 | 11:03 AM CST
The collection, to debut later in 2013, targets tweens and teens and will feature Paul Frank's iconic monkey mascot Julius.
Feb 20, 2013 | 11:00 AM CST
The supermodel is acting as a muse and ambassador for the hair care brand's new styling line.
Feb 18, 2013 | 12:08 PM CST
Both companies are seeking to further branch out into the North American fragrance market themselves.
Feb 18, 2013 | 12:00 PM CST
The pop songstress will appear in a multimedia marketing campaign for the natural brand, which targets young women, that will debut this spring.