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Sep 05, 2008 | 01:43 PM CDT
Cyber Anthropology: Why Blogs Matter
By: Michelle Krell Kydd
Marketers can learn a lot by mining online fragrance communities.
Sep 05, 2008 | 12:14 PM CDT
Packaging Design: Engaging Consumers
By: John Lamb
As the role of marketing becomes increasingly important, packaging design becomes key in the overall mix.
Sep 05, 2008 | 12:08 PM CDT
Marketing Matters: Chinese Culture and its Effect on Skin Care Trends in China
By: Liz Grubow
Chinese women are being pulled in two directions: one that is influenced by the past and one that embraces the future.
Sep 03, 2008 | 04:52 PM CDT
New Marketing Techniques—Changing the Game
By: Donna C. Barson
New media outlets are creating a wealth of marketing opportunities. Which will be successful? The answer may depend on how well a marketer blends the old with the new.
Sep 03, 2008 | 04:48 PM CDT
Effective Sampling Strengthens Brands
Because traditional media cannot convey a brand’s consistency, scent or color on the consumer’s skin, sampling is an increasingly important and effective method to gain consumer trial of a product and for brands to expand their consumer base.
Aug 28, 2008 | 04:22 PM CDT
Marketing Matters: Are You a Trend Watcher?
By: Donna C. Barson
All indications are that males are spending more and more time and money on personal grooming.
Aug 28, 2008 | 02:43 PM CDT
The Challenges of a U.S. Launch
By: Michael Long and Chris Czajkowski
The idea of launching international brands into the U.S. market presents an exciting yet intimidating proposition for many international brands. A strong U.S. management partner is the first step to meeting the challenge.
Aug 28, 2008 | 02:36 PM CDT
Gillette and EA Sports Announce Global Partnership
Co-promotional marketing opportunities will focus on similar male consumers.
Aug 28, 2008 | 12:26 PM CDT
Marketing Matters: Multi-channeling Key to Success
By: Donna C. Barson
Successful multi-channeling can help a brand thrive in a changing retail market.
Aug 28, 2008 | 12:13 PM CDT
The Spirit of the Brand
By: Jeff Falk
Fragrance, or lack thereof, is elemental to brands. GCI magazine asks industry experts to consider fragrancing trends and the role of fragrances in skin care brands.