Most Popular in:

Marketing

New in Marketing (page 66 of 127)

Feb 01, 2013 | 11:23 AM CST

Lancôme Partners with Designer Jason Wu

The beauty brand and fashion designer are collaborating on a collection set to debut in fall 2013.

Jan 31, 2013 | 02:05 PM CST

Women Want Brands to Support Them in Health, Wellness Efforts

According to a new white paper from Anthem Worldwide, "a full two-thirds of women believe a brand that motivates them to be healthy is important when considering which brands of products to buy."

Jan 31, 2013 | 01:34 PM CST

Mary Kay's Website Gets an Anniversary Makeover

In honor of its 50th anniversary, Mary Kay is revamping its website.

Jan 29, 2013 | 10:37 AM CST

YouTube Gains Industry Appeal as "Vloggers" Push Prestige Beauty

Think tank L2 says beauty brands aren't only trying to get their products into the hands of "vloggers," or video bloggers, they are also peppering vlogger videos with InVideo ads.

Jan 25, 2013 | 10:42 AM CST

Bespoke Skin Care Options Helping Prestige Market, Says Euromonitor

According to an analyst insight article focused on the U.K., cautious consumer spending has created a challenge for prestige beauty that offers two choices: either create offerings at lower prices or increase perceived value for money and therefore prices. In skin care, the latter option appears to be working.

Jan 25, 2013 | 10:31 AM CST

2013 Art of Packaging Award to Honor Estée Lauder's Veronique Gabai-Pinksy

The event, which will take place April 30, 2013, in New York, recognizes the packaging work of Gabai-Pinksy through Estée Lauder's Aramis and Designer Fragrances, BeautyBank and IdeaBank.

Jan 24, 2013 | 01:35 PM CST

Boots UK Debuts Service to Color Match Foundation for Customers

In a collaboration with X-Rite, the pharmacy and beauty brand have debuted the No7 Foundation Match Made Service in 668 stores in the U.K.

Jan 24, 2013 | 12:03 PM CST

Using Content Marketing to Show Product Evidence

By: Sarah Ban

Proof of scientific claims are important to many consumers when they choose what products to purchase, particularly if they’re looking to remedy a certain issue such as aging or acne, and content marketing—through blogs, e-books, and other info and products—can be used as a long-term, long-form version of ad and/or label copy to convince customers of a product's statements.

Jan 22, 2013 | 10:42 AM CST

L’Oréal USA Empowers Girls to Seek More Science, Math, Engineering Opportunities

The beauty brand launched www.forgirlsinscience.org, a website designed to inspire and empower girls to pursue careers in science, technology, engineering and mathematics

Jan 17, 2013 | 01:43 PM CST

Gillette Looks at How Shaving Behavior Affects Kissing

Using a nationwide "Kiss & Tell" experiment, the P&G shaving brand will look at if women prefer kissing stubbly or clean shaven men.