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New in Marketing (page 74 of 132)
Dec 04, 2012 | 12:08 PM CST
By: Nancy Jeffries
Charisse Ford, Estée Lauder; Silvia Galfo, Lancôme; and Tomoko Yamagishi-Dressler, Shiseido Cosmetics America; share strategies and insights into marketing prestige skin care in a changing consumer environment.
Dec 04, 2012 | 10:03 AM CST
Billy B. will lend his expertise for product development, consumer education and creating makeup looks for L'Oreal Paris spokespeople.
Dec 03, 2012 | 02:53 PM CST
By: Nicole Urbanowicz
At a recent State of the Industry event put on by The Fragrance Foundation, speakers from Kline & Co., NYU and more discuss the forward momentum of the fragrance—and beauty—industry.
Dec 03, 2012 | 01:39 PM CST
Center features fragrance evaluation booths, simulated consumer bathroom areas to test personal and home care products.
Dec 03, 2012 | 11:22 AM CST
The products are now available at Moscow's TSUM, and Shiseido has developed dedicated counters there for the Clé de Peau Beauté brand, which is a top prestige priority for Shiseido.
Nov 28, 2012 | 11:23 AM CST
Coty will also pick up the marketing and distribution of Perry's existing fragrance products.
Nov 27, 2012 | 11:49 AM CST
A new study from Millward Brown shows the effectiveness of mobile ads, including where they are winning and where they are not.
Nov 26, 2012 | 04:26 PM CST
By: Abby Penning
Beauty packaging acts as an advertisement for the product inside, and creating a signature packaging look across products can help with consumer focus and brand loyalty.
Nov 26, 2012 | 03:37 PM CST
By: Sara Mason
From the East Coast to the West Coast and everywhere in between, American consumers are seeking beauty products they can identify with based on principles of locally grown, effective ingredients.
Nov 26, 2012 | 12:03 PM CST
By: Sourabh Sharma and Paul Janssen
An analysis of more than 800 marketing claims that reveals pitfalls and best practices for beauty product messages and claims.