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New in Marketing (page 74 of 96)
Jun 23, 2010 | 04:16 PM CDT
By: Jeff Falk
Daniela Ciocan talks about building the brand/retail relationship, considering the total brand concept and reinforcing the necessity that all the components of a brand message must elegantly build upon one another.
Jun 23, 2010 | 01:31 PM CDT
Expanding membership intended to further CEW's mission of advancing women in the beauty industry; "time to recognize [men's] contributions and to encourage enhanced participation by them,” says Carlotta Jacobson.
Jun 23, 2010 | 10:07 AM CDT
Awards recognize brand innovations in products, packaging, sales and marketing efforts.
Jun 22, 2010 | 02:59 PM CDT
By: Art Rich, PhD
For those just beginning their marketing career in the beauty industry, learning the basics of ingredient types will facilitate working with an R&D team.
Jun 22, 2010 | 12:31 PM CDT
By: Liz Grubow and Elle Morris
Those groups traditionally dubbed “ethnic” in the U.S.—primarily African-Americans and Hispanics—are a force growing quickly in the hair care market.
Jun 17, 2010 | 09:26 AM CDT
Nicolas Maurer named corporate vice president, global business unit, skin care; new role is part of Beiersdorf's emphasis on skin care as its primary growth vehicle.
Jun 15, 2010 | 09:25 AM CDT
Givaudan launches iPerfumer for Apple's iPhone.
Jun 15, 2010 | 09:04 AM CDT
Tour travels across the U.S. this summer, promoting the brand and offering personal recommendations to attending consumers.
Jun 14, 2010 | 03:48 PM CDT
Mintel reports that Hispanic women feel underrepresented in the beauty and personal care aisle; 81% of Latinas surveyed would like more products with bilingual packaging.
Jun 10, 2010 | 02:33 PM CDT
The new members-only shopping Web site offers insight into products, beauty industry with how-to articles, brand profiles and information submitted from members.