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New in Marketing (page 74 of 128)
Oct 11, 2012 | 03:30 PM CDT
According to the hair care brand company, Aniston will "actively help build the Living Proof hair care business using her understanding of what drives the beauty culture and hair trends today," including through product development and marketing direction.
Oct 11, 2012 | 03:21 PM CDT
Emmanuelle Chriqui has been named the North American spokesperson for Mineral Fusion, supporting its marketing, branding and philanthropic efforts and its goal to expand its distribution outlets into 2013.
Oct 09, 2012 | 11:07 AM CDT
The YouTube video series encourages better sun care protection.
Oct 03, 2012 | 09:46 AM CDT
Focusing on "skin light" benefits, the new luxury skin care brand from Estée Lauder offers a variety of SKUs that will target and be available exclusively through Asian markets.
Oct 03, 2012 | 09:40 AM CDT
As more women get involved with the online gaming community, L'Oréal has developed a beauty destination on Xbox Live that will attract these consumers.
Oct 02, 2012 | 01:20 PM CDT
Although beauty and personal care brands have slipped in the loyalty rankings, Sephora made a big jump.
Oct 02, 2012 | 01:10 PM CDT
The oral care brand is a getting a makeover, with new packaging and messaging aimed at inspiring confidence.
Sep 28, 2012 | 08:58 AM CDT
In the survey—which looked at metrics such as quality, fit, consumer connection, brand momentum, purchase consideration and trust—Harris Interactive found many mass market beauty brands outranking prestige brands in brand equity.
Sep 24, 2012 | 03:03 PM CDT
Moeglin will be based in Mintel’s UK head office and will join Mintel’s beauty and personal care division
Sep 19, 2012 | 03:42 PM CDT
The Sephora Skincare iQ program works to personalize solutions and product recommendations to in-store customers based on a short series of questions answered by the client