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Interactive TV solutions provider BrightLine is working with Maybelline New York to launch a flagship collaborative experience amplifying NBC’s Fashion Star and showcasing Maybelline New York products and makeup artist tutorials straight from the Fashion Star runway. The interactive experience allows viewers to go behind-the-scenes with celebrity makeup artist Julianne Kaye for runway secrets and how-to beauty videos from this season’s winning makeup looks.
“Reaching our core consumers through innovative and engaging media is vital in continuing the authenticity of the Maybelline brand. Together with BrightLine, we have carried this engagement into the interactive television space, inspiring fans to enter into a two-way dialogue with our brand,” said Karen Mlynarczyk, VP, media and integrated marketing, Maybelline New York.
The Maybelline interactive destination is live through May 13, 2013 on Dish Network channel 94 and DirecTV channel 111, coinciding with the conclusion of Fashion Star’s second season. New content will be added regularly to offer audiences the latest from the runway. BrightLine is committed to assisting Maybelline New York in creating the premiere destination for fashion forward beauty. “BrightLine is thrilled to assist Maybelline New York reach a broader engaged TV audience with tested and proven interactive television advertising solutions,” said Robert Aksman, Founder, CXO, BrightLine.