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Sephora Revamps Its Loyalty Program

Posted: July 30, 2013

Sephora's Beauty Insider beauty loyalty rewards pro­gram has been reconstructed to be better than ever with more things consumers love: more beauty rewards, more first pass access and more exclusive experiences.

The revamped Beauty Insider program now features the following program benefits:

"We are excited to announce the relaunch of Sephora's loyalty rewards program, Beauty Insider," said Sephora chief marketing and digital officer Julie Bornstein. "The program's revamp gives clients more of everything they love: deluxe samples, first-to-buy access and intimate experiences with top beauty influencers. And they can access these privileges quickly and easily on the new Sephora To Go App."

Becoming a Beauty Insider is free and open to everyone, and members start earning one point for every dollar they spend immediately. Benefits include yearround complimentary birthday gifts and deluxe-size samples. Those who satisfy their beauty cravings often, spending $350 or more in one calendar year, will achieve VIB status (Very Important Beauty Insider), Sephora's second Beauty Insider rewards tier. VIB perks include first access to new products, exclusive offers and invitations to private beauty events.

Also, the new Sephora To Go App for iPhone and iPod Touch is available for download at www.AppStore.com/SephoratoGo.