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Working Up a Lather

By: Luis Vazquez
Posted: October 26, 2006, from the October 2006 issue of GCI Magazine.

page 3 of 3

The double-digit growth the natural hair care category is experiencing confirms the success that natural marketers are having. The introduction of functional-based products is driving the growth in the styling category, up 22.6%* annually, representing the fastest-growing segment of the natural hair care category. Consumers can look forward to additional product introductions that address their need for functional, solution-driven hair care products that fit into their natural lifestyle and values.