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Understanding Fragrance in Personal Care
By: Wen Schroeder
Posted: March 3, 2010, from the March 2010 issue of GCI Magazine.
page 3 of 3Chemical compatibility and potential interactions/reactions must be considered when introducing fragrances into antimicrobial formulations that contain certain compounds, oxidizing agents and strong acids or bases.13
A multidimensional approach must be taken to successfully design scented products—using compatible components and components that also provide a positive consumer experience. To reach the targeted market, sensory cues—including scent classification, olfactory-visual effect and scent presentation in time (i.e., the distribution and dissipation from the top notes to the base notes)—and user mood must be considered when developing and formulating a product. By sustaining the most preferred note of a fragrance, the consumer’s shopping experience can be enhanced, which can lead to a future purchase and reinforce brand recognition.
This feature is courtesy of Cosmetics & Toiletries (C&T) magazine. The full technical article, including fragrance chemistry and regulatory information, is available in C&T’s November 2009 issue.
Wen Schroeder is the president of Wisconsin-based SEKI Cosmeticals LLC.
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