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The National Advertising Division (NAD) has recommended that The Procter & Gamble Company (P&G) discontinue "100% odor protection" claims for the company’s Secret Clinical Strength Clear Gel and Invisible Solid. Claims, including those made in television, print, and social media advertising, as well as on the company website, were challenged by Unilever United States Inc.
Launches include anti-cellulite plankton and aerosol spray for body butters.
Consumer confusion, the rise of sustainability and the appearance of retailer standards.
As new peptides are embraced, information will be added to the discussion about a new use and, perhaps, usefulness of copper—a cosmetic ingredient that has been around for centuries.
Suppliers go beyond “feel” when creating unique body care ingredient technology offerings, with multisensory formulations key to today’s successful products.
A brief exploration of skin tone, brightening mechanisms and the ingredients that may be effectively used as skin brighteners.
Mineral ingredients such as talc, kaolin and mica can provide tactile qualities and structure in a formula. Mica can also be a key ingredient in pigments that provide brilliant sparkle and pearlescence in color cosmetics, and BASF has a nearly 50 year history of innovation using mica as a key component in effect pigments.
Ingredients for anti-irritancy, repair, unique textures, fighting underarm odor, replacing polyethylene microbeads and more.
The science behind proving beauty products work.
New offerings from Greentech, Symrise, Impact Colors and Berg + Schmidt.