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Seeking the Magic to Delight Consumers

By: Denise Petersen
Posted: December 6, 2010, from the December 2010 issue of GCI Magazine.

page 4 of 4

These characteristics meet the demanding expectations of consumers who want holistic personal care experiences that improve their well-being.

Denise Petersen works as skin care marketing manager, NAFTA at Cognis Corporation. She has an undergraduate degree in sociology from Brigham Young University and holds an MBA. denise.petersen@cognis.com; www.cognis.com; Twitter@CognisCareUS