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Consumers Demand Eco, Individualized and Efficacious
By: Jeff Falk
Posted: November 30, 2011, from the December 2011 issue of GCI Magazine.
page 3 of 3
The majority of our international customers who are responsible for the reputation of luxury brands insist on protecting their formulas with class preservatives, even if the list of ingredients does not comply with the green trend. They state they cannot risk eventual contamination that could jeopardize their brand if not preserved adequately.
AM: This kind of product, obtained with eco-responsible processes from renewable resources, is particularly interesting for [beauty brands] aiming to formulate products in a more environmentally friendly way. To meet the growing market demand and strengthen their branding and product development efforts, they have to team up with an eco-responsible partner.
Dow Corning: In addition to performance, we know consumers look for novel product forms and distinctive feel. From simple to complex, silicones, for example, can deliver unique textures and sensory effects while also allowing broader compatibility with a wider range of common formulating materials. As new, increasingly innovative products reach the marketplace, [specialty ingredients] will play a broader role in creating distinctive product forms. From a global viewpoint, that’s an exciting proposition.
Sharon Laboratories Ltd, Alban Muller International, Naturex and Dow Corning Beauty Care are all slated to participate in In-cosmetics Asia, rescheduled for Dec. 14–16, 2011, in Bangkok.