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The Pitfalls and Burdens of Claims

By: Marie Alice Dibon, PharmD
Posted: February 2, 2010, from the February 2010 issue of GCI Magazine.

page 7 of 9

And the implications of this have longer-term negative consequences. For example, a case such as that of parabens usually leads to misleading packaging. By saying and emphasizing the fact that the product is “free” from something, the implication is that the something the product is free of is bad. The industry, the experts on cosmetic ingredients and creating beauty products, is playing the game of groups whose agenda is, in many cases, political rather than scientific.

It is also implying that, by using that ingredient all along, the industry has been wrong/harming consumers all along, thus further degrading its image—which is already badly dented.

The industry would be very well advised to clean up a little bit on its current practices to revamp a rapidly degrading image.c

But, before the industry turns to drastic measures, a simple surveillance of the media that consumers turn to the most when it comes to getting information on beauty products would be a good first step. Go to the “Personal Care” page on Wikipedia and assess the extent of the damage. It is clear that the very people who formulate, test, produce and market beauty products obviously never bothered to add their own take to that page.

An entire section is dedicated to harmful ingredients, none to the progress that has been made in safety and toxicity testing or in the development of active ingredients.