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Is Silicone the Fountain of Youth?
By: Jeff Falk
Posted: September 5, 2008, from the August 2006 issue of GCI Magazine.
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It is plain to see that including silicones in skin care products is a wise choice—the market demands it. O’Lenick has stated that the creation of new performance properties in silicones is driven solely by the perceived needs of the consumer.
“While technical people do not want to admit it, our business is driven by the needs of the market,” said O’Lenick. “The consumer has the final say. Formulators need to respond to marketing to provide cost-effective products that exceed consumer demands.”
“When launching a new product, we try our best to ensure that this product is meeting market and customer needs on a local and global level,” said van Reeth. “We are also listening to customers and can come up with customized solutions.”
O’Lenick cautioned that this requires careful selection of cost-effective additives which provide consumers perceivable benefits and give marketers an edge over competitive products. “Silicones, if properly chosen and used at proper levels, can provide such advantages.”
“Modern silicone technologies deliver aesthetic as well as functional benefits, and a silicone product that combines functionality with outstanding sensory properties can truly differentiate a product,” said Beatriz Blanco, global marketing manager, personal care, GE Silicones.