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In previous years the beauty industry transitioned into the importance of being all natural, with products ranging from skin care to spa treatments to hair care to cosmetics. In 2009, the focus will no longer just be about who is green or all natural, but about specific ingredients and their benefits. Pierce Mattie Public Relations has identified the top 10 ingredients that consumers will hear more about in 2009.
Argan oil: Known for being one of the richest natural sources of vitamin E, with 80% essential fatty acids, argan oil has been a beauty secret of Moroccan women for centuries. It can be used on skin and in hair for its high level of antioxidants and ability to replenish natural moisture.
Açai: Sometimes referred to as The Fountain of Youth, this Brazilian berry contains antioxidants, amino acids, essential omegas, fibers and protein that positions itself as a formidable fighter in antiaging products. Açai can be found across the board in skin care, cosmetics and hair care products.
Goji berries: This nutrient-rich berry, also known as Wolfberries in the Himalayas, has often been called a super food due to its abilities to fight free radicals and boost the immune system. While there are no inherent benefits of goji in fragrance, that hasn’t stopped perfumers from including this sweet yet tart scent in perfumes.
Baobab: Rich in riboflavin, niacin and vitamins A, C, D and E, baobab has demonstrated antiaging properties, but has found uses beyond creams and moisturizers to be included in exfoliating scrubs and hair care.