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Beauty Foods to Personal Care Formulations

By: Diana Cholewa, senior analyst, Mintel
Posted: March 20, 2009

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Other common foods seen in beauty and personal care are teas and sweets. Prevalent teas include white, green, red and honeybush, all known for their antioxidant and anti-inflammatory properties. As regards sweets, licorice is utilized for its skin clearing/brightening efficacies while almond is used for its ability to moisturize and exfoliate the skin as well as provide sun protection due to its high vitamin E content. As an example, Dr. Michelle Copeland incorporated licorice into its antiwrinkle cream in the United States, intended to help reduce the appearance of fine lines and wrinkles, thus avoiding the need for Botox injections. Another sweet that is making a visible appearance in the beauty and personal care segment is chocolate. Besides being a favorite craving-satisfier, chocolate is an excellent and natural antioxidant source. Various skin care manufacturers have used the cocoa bean’s lubricating properties in its moisturizing lotions. As an example, Montagne Jeunesse introduced a Chocolate Mud Masque in the Netherlands, boasting its creamy natural ingredients that help unblock pores and moisturize the skin.

Herbal Formulations

According to Mintel GNPD, all natural claims for beauty, personal and household products grew 95% from 2006–2008, while botanical/herbal claims increased 74% during the same time period. Most of the products possessing these claims featured various health-promoting herbs including lavender, valerian and chamomile, which were publicized for their calming and soothing properties, in addition to lemon and mint that were utilized for their energizing and revitalizing qualities. In Argentina, VM Beauty released a Sweet Dreams Mist for the body and face containing valerian extracts, lavender, thyme, rosemary and deroli scents meant to produce a feeling of tranquility. Similarly, in the United Kingdom, Orifilame launched a Sleep Easy Body Cream formulated with lavender and chamomile aimed to relax the senses while moisturizing the skin. The cream is recommended to be used at bedtime to aid in a good night’s sleep.

Mintel Global New Products Database (GNPD) tracks new product launches, trends and innovations internationally. For more information, click here or call 1-312-932-0600.