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Twist of Pomegranate

By: Jeff Falk
Posted: January 4, 2007

page 2 of 3

Even though I think the taste is most often a disaster, I can’t deny the prominence pomegranate is gaining across store shelves.

As I walked HBA in September, the foothold pomegranate has gained in all facets of our industry was clear. A company called Pomegranate Health had a booth promoting the nutraceutical and cosmeceutical benefits, and Ampacet chose the scent of pomegranate to showcase its new fragrant bottles—a pretty nifty way to sample what’s inside the bottle without opening it—and there are plenty of cosmetic formulations that now include pomegranate for its antioxidant properties.

I met David Fondots, Extracts & Ingredients’ vice president of sales and marketing, at the show, and he supplied me with the data behind the skin of the fruit. He also gave me pomegranate headlines of the week, including a USA Today article that declared “We’re in a pomegranate population explosion.”

Pomegranates have been used extensively as a traditional medicine in various cultures around the world for centuries. The fruit contains a wide range of polyphenolic compounds—including ellagic acid, flavonoids, anthocyanidins, tannins as well as vitamin C—and various components of pomegranate are reported to be bactericidal and antiviral. It is one of approximately six plant sources known that contain conjugated fatty acids, and no other plant oil commonly known or readily obtainable contains such compounds. These fatty acids inhibit eicosanoid metabolism, meaning they are significant natural anti-inflammatory agents and appropriate as an antiaging ingredient.

Ellagic acid from the peel, juice and seed extract, and punicic acid, found in the seed oil, are key ingredients to Extracts & Ingredients’ Pomegranate Seed Oil. According to company literature, the product imparts excellent moisturizing and nourishing properties—including boosting the restoration and repair of skin, evening skin tone, aiding in collagen production and acting as a natural SPF booster.