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When Clean Isn't Enough

By: Nancy Jeffries
Posted: March 5, 2007

page 5 of 5

Lush Orchid from Banana Republic is another entry exemplifying the exotic turn body products are taking. The line is a citrus green floral/citrus aromatic with notes of bergamot, cardamom, mandarin, jasmine water, green tea, green orchid, white musk, cypress and sandalwood. Sensuous Lush Orchid features nourishing ingredients such as shea butter, grapeseed, jojoba and avocado oils—as well as aloe vera leaf juice and honey to nourish the skin.

Parables, perfume and princesses are clearly message bearers in the bath and body category, and, while the magic may reside in the marketing, the metaphors continue to feed the fantasy that consumers can indeed be taken away. Whether it is at Calgon’s
Get Juic’d Bath Bar, in the mythical realm of the princess, or Gauguin’s Tahitian paradise, fragrance-enhanced bath and body products open a door to beautifying possibilities. The smart money banks on the individual or business willing to keep up with the ever-evolving product market. As in any business industry, but particularly in the bath and body category, knowledge is surely power.

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