The goji berry lives a double life in the beauty arena. The berry, also known as wolfberry, is seen as a strong Chinese medicinal, herbal ingredient. Although the goji is known for its strong antioxidant protection, it comes with its own controversy. Some groups argue that the goji berry is a completely different berry known as the Tibetan Lycium berry, indigenous to the Tibetan and Mongolian regions. According to the Tibetan Goji Berry Company, the goji berry “grows in very remote, unpolluted hills and valleys of Tibet and Mongolia, in soil so rich in nutrients that the berries are exploding with this special nurturing vitality.”
Estée Lauder launched Re-Nutriv Revitalizing Comfort Crème in 2005, citing the use of Reishi mushroom and Chinese wolfberry to “boost natural collagen levels while rich emollients lock in moisture.” The product was inspired by ancient Chinese medicine and used ginseng extracts, along with the Reishi mushroom and wolfberry, for their powerful antioxidant protection. Sweet almond oil, apricot kernel oil and cupuacu butter provide the skin with hydration.
Interestingly, the most recent wolfberry cosmetic product that shows up in the Mintel Global New Product Database is a men’s foot product that launched in China. Life Origin Foot Bath Sachets for Men is a product that claims to remove bad odors and also aids sleep. The product was formulated with Chinese herbs including Philose asiabell root, membranous milvetch root, Chinese angelica, peeled tangerine, epimedium herb, eucommia bark, Chinese taxillus twig and wolfberry.
The Mintel Global New Products Database (GNPD) tracks new product launches, trends and innovations internationally. The Mintel Cosmetic Research Database tracks mass market and luxury cosmetic innovations in France and the United States. For additional information regarding either Mintel GNPD or Mintel Cosmetic Research, visit www.gnpd.com or call Mintel at 1-312-932-0600.