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In Sight—Fragrance and Raw Materials: Birds of a Feather

By: Katie Schaefer, Cosmetics & Toiletries magazine
Posted: July 2, 2007

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Natural and Organic Trends
Personal care ingredients are not the only facet of the personal care industry affected by the natural and organic trend. As more and more personal care companies look to formulate natural products, more fragrance formulators are being asked to come up with nonsynthetic fragrances, a challenge in the fragrance industry.

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Two Similar Industries
Although the raw materials and the fragrance industry experience similar trends, there are still many issues that affect each separately. One such example is research into consumers’ individualized affinity to certain fragrances. According to Smith, many researchers debate whether fragrance preference is inherent or acquired.

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