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High Def, High Tech

By: Sara Mason
Posted: April 6, 2010, from the April 2010 issue of GCI Magazine.

As high definition becomes the standard and our world continues to go high tech, cosmetics are following suit. Products that accomplish a flawless look without being obvious are being paired with bold, dramatic, vibrant colors, with no shortage of sparkle and shine to highlight the turn of another decade. It’s a dichotomy of forces, once again driving brands to bring together the best of both worlds for consumers—combining perfection with a natural look.

“As the pressure increases to have skin that looks perfect in high definition without appearing overly made up, there is a huge opportunity for cosmetics that offer flawless skin without needing to retouch the image,” said Elle Morris, vice president and general manager, LPK Beauty.

Vapour Organic Beauty, launched in August, touts its foundations as “ethereal”—enhancing the skin for maximum effect. “Beauty is about lighting, and the Atmosphere products create a unique skin texture and natural glow,” said Kristine Keheley, Vapour co-founder and formulator. The brand claims immediate effects for a healthier appearance to the skin. “The ingredient/formulation story was all about finding the perfect balance of minerals to moisture—the thresholds are very narrow,” explained Keheley. “There’s a bit of inspired alchemy and a lot of patience involved.” Innovations in application of functional fillers and light diffusion techniques provide such solutions, no matter the skin color or type.

There also will continue to be an increasingly blurred line between reality and technology with the future of skin. A perfect example is Bare—a nontoxic, removable ink that is applied directly onto the skin to safely produce an electric charge. Similar to a temporary tattoo, this skin development was designed to be a noninvasive technology allowing users to bridge the gap between electronics and the body, according to Morris. Looking beyond the fashion and beauty industry for innovation may reveal the opportunities the industry needs to take new applications to the next level.

Invisible Skin Correction