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High Def, High Tech

By: Sara Mason
Posted: April 6, 2010, from the April 2010 issue of GCI Magazine.

page 6 of 8

Looking at the fashion industry during the recent recession, designers began to invest in unique textiles and prints to distinguish themselves. By adopting these new techniques they have been successful in creating fashion that is difficult to imitate, according to LPK’s Morris.

Transferring this to cosmetics, there is an opportunity for cosmetic manufacturers to create proprietary color palettes and customized pigments for the luxury beauty market. “Not only would these products accommodate the recent trend toward customization, but it would also be very difficult to translate to the mass environment,” explained Morris.

Going forward, consumers will continue to demand functional cosmetics, and they will become more experiential as well, merging sensorial aspects like touch, smell and scent. For example, Bare Escentuals’ Buxom Big & Healthy Lip Polish offers a lip color with a tingling sensation and peppermint scent in order to increase lip fullness. The claim is that when you feel the tingle, you know it’s working.

Outside the Box

Color goes behind cosmetics and fashion. The industry can learn from thinking outside the box and broadening horizons by looking for applications in textiles, glass, bioenergetics, and paints and coatings, where innovations that haven’t even been thought of yet may be hiding.

Cospheric has been working on microspheres, microparticles and powders for more than 10 years in other industries. The microtechnology company developed its own proprietary process to produce polymer microspheres with tightly controlled particle size, opacity, color, sphericity, as well as internal and surface charge and magnetic properties. The unique advantage of opaque microspheres from Cospheric is that maximum hiding power is achieved with one invisible and featherlight layer.