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High Def, High Tech

By: Sara Mason
Posted: April 6, 2010, from the April 2010 issue of GCI Magazine.

page 8 of 8

As with trend forecasting, innovations that take into consideration what is happening in the world, the green movement and the global market, thinking outside the box is what will spark truly innovative ideas in the world of color. “Creativity is welcome,” said EMD’s Linz. “Even through competition, we have the opportunity to learn from each other and gain a better understanding of color and the science behind it. And it’s a good place to be.”

Sara Mason is a freelance writer based in the Chicagoland area. She was previously managing editor of GCI magazine.