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Prelaunch Thoughts

By: Steve Herman
Posted: February 24, 2014, from the March 2014 issue of GCI Magazine.

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Pictures are required. Image analysis is a good way to go,3 providing the before-and-after photos show beyond doubt that the berry extract can indeed turn back the ravages of time.

The end result, if it’s successful with consumers—and that is really the only measure of success for a commercial product—is the result of many disciplines and balancing many competing criteria. We have used a lot of solid science to create a product that meets its hype. But the product developers can’t rest on their laurels, because even the best product must be followed by a new and/or improved version. Next year there will be a new hot ingredient, and the process starts all over again. It is a cosmetic version of Finnegans Wake, where the story flows in an eternal cycle.


  1. S Abbott, How the “Stuff” on Formulations Impacts the Delivery of Actives, Cosm & Toil, Feb 2013
  2. S Herman, Chemical Reaction: Liquid Crystals and the Skin, GCI, Feb 2010
  3. S Herman, Chemical Reaction: Skin Imaging, GCI, Mar 2010

Steve Herman is president of Diffusion LLC, a consulting company specializing in technology development in the beauty and cosmetic industry. He is a principal in PJS Partners, offering formulation, marketing and technology solutions for the personal care and fragrance industries. He served the New York Society of Cosmetic Chemists (NYSCC) as chapter chair in 1992 and 2013, and is an adjunct professor in the Fairleigh Dickinson University masters in cosmetic science program. He also is a fellow in the Society of Cosmetic Chemists (SCC).