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Everything Old is News Again
By: Nancy McDonald and Salvador Pliego
Posted: June 5, 2009, from the June 2009 issue of GCI Magazine.
page 5 of 6
Nancy: Petrolatum? That is so outré that younger consumers may not even understand what that is.
Salvador: That’s not, however, a basis for condemning this misunderstood ingredient. Although it has had very bad PR in recent years, petrolatum is a material that has been historically used in the beauty industry because, in addition to being incredibly cost-efficient, it’s one of the best moisturizers on the planet.
There is a reason why traditional ingredients will never die—they are the classic workhorses. Although not sexy as the thoroughbreds, they work diligently to get the job done. And it is the combined job of marketing and R&D to couple these workhorses with new and appropriate technology to have the real cutting-edge winner.
Nancy: This discussion does underline our basic belief that when marketing and R&D put their heads together, it is a sure thing and a win/win for both—and for the consumer.
The perspective certainly invigorates and expands our potential improved and efficacious technology platforms for both skin care and makeup. Even fragrance can benefit from a meaningful fusion of the classic and the exotic, and I’m already composing a product story ... the old and new; the yin and yang. The marriage of classic and breakthrough technologies as complementary elements working in unity for superlative efficacy. A perfect partnership.