Past Issues Sponsored by
Uncovering why you do what you do will help you determine your vision and create a solid foundation to build and market your business.
Understanding the cause of hyperpigmentation and the action of ingredients that address hyperpigmentation is key to developing impactful skin care products.
Conducting consumer perception testing or beauty product testing to garner hard-hitting consumer claims is a smart marketing move for any beauty brand with a new product about to go to market.
Many ads and marketing messages portray men as buffoonish or overtly feminized, but the truth is that most men fall somewhere in between. Here are four tips when creating claims and marketing messages for men—and the women who buy for them.
Men’s growing interest in their personal appearance and the fashion for full beards is shaping trends within the men’s grooming market.
What to keep in mind when designing packaging for each generation of consumer.
Messaging has to evolve, and brands themselves must be in a constant state of evolution—good, strong brands are living, breathing things.
Competition in male grooming/shaving has been on the rise. The high cost of shaving, a growing acceptance for unshaven faces and the full beard fashion trend contributed to the slowdown of razor and blade sales in 2013. As a result, market leaders are looking to expand their consumer base by capturing a niche but growing consumer group—men that shave their body.
The lines between “macho” and “metro” have blurred, and male consumers are more comfortable than ever using an expanding roster of products.
Premium positioning complements Unilever's existing portfolio; acquisition is expected to close in May 2015.