Recent in Markets & Trends (page 10 of 41)

Elkem Emerges From the Blue

To expand the international silicone chain at Elkem Group, the company integrated two other companies, while also renaming Bluestar Silicones to Elkem Silicones.

NEST Fragrances Releases Liquidless Diffuser

“With the introduction of our sophisticated new Liquidless Diffuser in three of our most popular, iconic home fragrances, we continue to deliver on our promise to be a fragrance-forward brand by offering our consumers an additional, innovative way to scent their homes.”

The Future is Premium

The beauty and personal care forecast through 2021 points to increased premiumization and personalization.

Wunder2 Prime & Behold Professional Primer

New primer promises to create a base for any color cosmetic to become waterproof, transfer-proof, and smudge-proof for up to 24 hours.

Provence-Inspired Natural Beauty and Lifestyle Brand Makes its Debut

Frédéric Fekkai and wife, Shirin von Wulffen, introduced the new beauty and lifestyle collection, Bastide, founded on a focus to clean, toxin-free living.

R.A.W. Offers a Peek at L’Oréal's Sustainable Future

Inspired by hair stylists and consumers, L’Oreal has created its most sustainable products yet. And it’s just the start.

BullFrog Suncreen Announces Initiative for Men’s Sun Protection Awareness

The new Ultimate Performance Team will be aiding BullFrog Sunscreen in educating men about the dangers of UV rays and not using sun protection.

Highlight Cosmetics' Matte Liquid Lipsticks Are Packed with Functional Naturals

The formulations are in line with the growing trend toward value-added beauty.

Popular UK Makeup Brand Makes Big Debut in the US

Sleek MakeUp, a favorite brand among U.K. beauty influencers, expanded into the U.S. cosmetics market with online exclusives at

Perfect365 Pro: Digital Makeup Try-On for Makeup Artists

"Now, with the face detection technology in Perfect365 Pro, I can experiment and play with makeup looks on my client prior to applying it for a photo shoot and I can give them a realistic idea of what it will look like."

#Hairties: New Video Series to 'Open Up the Possibilities of Black Hair'

"We’re creating this message because this generation of black women–as a result of changes in technology and mass communication–play a bigger role in creating beauty standards, so we’re in position to shape how the next generation views their hair.”

Morphe Collaborates with Jaclyn Hill for New Eyeshadow Palette

“In the process, we reinvented the way the shadows were pressed to deliver the best color payoff with a smooth and consistent application.”

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