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Markets & Trends
Jan 18, 2011 | 10:23 AM CST
Efforts for smart phone apps, interactive technologies eligible in this sub-category of the Technological Breakthrough of the Year category
Jan 11, 2011 | 10:52 AM CST
By: Jeff Falk
Is anything as simple as it seems--particularly in introducing something new in packaging to consumers with so many choices?
Jan 06, 2011 | 02:20 PM CST
The program extends special discounts, promotions and tips to members.
Jan 06, 2011 | 09:28 AM CST
"Down to Earth" trend closely linked with sustainability and addresses practicalities of making and marketing green beauty; around the world, antiaging claims are still vital.
Dec 21, 2010 | 09:05 AM CST
Brands sold to Swiss-based Troll Cosmetics; move part of Beiersdorf's global streamlining and harmonization of its product portfolio and realignment of regional structures.
Dec 15, 2010 | 09:50 AM CST
By: Nancy Jeffries
Cosmetic Executive Women’s (CEW) Women in Beauty series enlisted the expertise of four panelists who discussed the challenges and strengths in today’s beauty marketplace in a presentation titled “The Retail Roundtable.”
Dec 14, 2010 | 10:28 AM CST
Company's goal is to reach one billion new consumers; consumer at the heart of new strategy, which notes need for in-depth knowledge of the culture, needs and preferences of Chinese, Indian and Brazilian consumers.
Dec 13, 2010 | 12:01 PM CST
The withdrawl is part of a plan to focus on its consumer business strategy of "Focus on Skin Care. Closer to Markets."
Dec 07, 2010 | 10:19 AM CST
South American Ingredient from TRI-K Industries, designed to deliver moisture and repair deep into the hair, allows brands to make natural claims and tell a unique ingredient story to consumers.
Dec 06, 2010 | 01:38 PM CST
By: Nate Myers and Ron Robinson
With consumers ever more likely to include social media as a tool for their product purchasing decisions, beauty brands need to evolve from simply maintaining a social media presence to fostering dialogue. Social outbound engagement provides a new opportunity for beauty brands to achieve the classic marketing goals of greater awareness, sales and customer loyalty with strong ROI.