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Markets & Trends
Oct 04, 2011 | 09:42 AM CDT
Recognized with the min Integrated Marketing Award for Best Social Media Initiative, the campaign used a mix of social media programs to develop a positive association and two-way dialogue for the skin care brand.
Oct 04, 2011 | 09:33 AM CDT
The country and region factor prominently into the 54% Unilever currently generates from emerging markets.
Oct 04, 2011 | 09:04 AM CDT
During her 30-45-day field research “treks,” Global Trend Tracker & Product Anthropologist™ Marguerite La Corte explores five-plus countries or five regions within a single country (ie., China Only trek) to help clients identify emerging consumer insights, novel ingredients, and unique rituals and products to develop and implement concrete strategies and innovation that bear meaningful results in the form of Global Trend Research Reports™.
Sep 29, 2011 | 08:20 AM CDT
Positioned for mass and retailed in salons, Indola will complement Henkel's premium positioned Shwarzkopf brand in competing for share of India's hair care market.
Sep 29, 2011 | 07:59 AM CDT
Chain plans to open 50 urban locations over the next five years; will feature premium professional hair and skin products from global brand owners.
Sep 29, 2011 | 07:33 AM CDT
Gillete spends big on advertising to win market share in the lucrative Indian men's market; Euromonitor estimates and GCI magazine analysis provide context for the efforts.
Sep 27, 2011 | 08:57 AM CDT
By: Nancy Jeffries
Avon's CEO shares insights on consumer relationships, specificity of channels, marketing through trust and the leadership required in expanding into new markets, saying "the vehicle and the pride is the brand."
Sep 23, 2011 | 03:43 PM CDT
By: Abby Penning
Associating specific scents with specific colors, fragrance house drom developed four fragrances that match 2013 color palettes from The Color Association of the United States
Sep 23, 2011 | 11:19 AM CDT
Using e-commerce, new brand introductions and increased market support in locales such as Hong Kong, and a continued roll out of its masstige hair care line, Shiseido is aiming to conquer a larger chunk of the Asian beauty market.
Sep 23, 2011 | 11:13 AM CDT
The segment's UK sales are set to hit £1 billion by 2012, and its expected to keep climbing by 30% through 2016.