Recent in Markets & Trends (page 3 of 40)

ORLY Promotes Breathable Nails

A new technology mimics the permeability of contact lenses, creating healthy nails that don't require top or bottom coats.

#TakeNOTE At Cosmoprof 2016

NOTE Cosmetics wants everyone to #takenote as they launch their brand in the United States for the first time at Cosmoprof North America. Featuring a collection of beauty products, the company aims to encourage women to treat makeup like fashion, as an evolving tool to express their individual styles.

Prestige Fragrance Marketers Are Wasting their Money

A new A.T. Kearney shows why the top fragrance brands have shifted so little over the past few years, as well as the systemic marketing issues behind this state of affairs.

Product Placement Doesn't Have to Take You Off-brand

A new L2 analysis shows the power of product placement in making up for social media organic growth stagnation, as well as the ways in which brands can maintain a consistent aesthetic across platforms.

Exuviance Makes Sleeping Beauty Possible

NeoStrata Company, Inc., has introduced its Exuviance Overnight Recovery Masque, morphing the user into a “sleeping beauty.”

K-beauty Won’t Last Forever

Peach & Lily founder Alicia Yoon discusses the retailer’s West Coast expansion, brands that “truly wow” and the evolution of Korean beauty. PLUS: 5 K-beauty Brands You Need to Know

Boots Coming to Korea in 2017

A new deal will bring Boots stores into malls and shopping districts, and will incorporate k-beauty brands.

US Hispanics Represent the 16th Largest World Economy

So no wonder their beauty needs are increasingly on brands' radars.

Satisfy Skin's Hunger with Superfoods Face Line

Update your skin care routine with Skin Authority's Beauty Infusion Collection, formulated with superfoods to benefit the face in a variety of methods. Start your day brightening your skin, while decreasing signs of aging.

Vetiver Together Ensures Crop and Producer Stability

Unilever and International Flavors & Fragrances partnership will enhance the livelihoods of smallholder vetiver farmers in Haiti.

Coming Soon: DNA Kit Helps Skin Care

Targeted Skin's kits reportedly help battle signs of aging using users' DNA and ranking skin in one of five categories.

Sun Care is the Next Beauty Growth Engine

A new NPD analysis shows that higher SPF makeup and skin care offer brands an opportunity to provide consumers with correction and care.

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