Retail

The collection reimagines three e.l.f. hero products—Power Grip Primer, Halo Glow and Camo—through H&M’s fashion-forward lens, turning high-equity makeup IP into emotionally driven, wearable fragrance.
H&M x e.l.f. Enter Fragrance at Peak Momentum—Turning Hero Makeup into Scented IP
For the first nine months of 2025, fragrance emerged as one of the strongest categories across the mass and prestige channels.
Jan 22nd, 2026
Professional derma-aesthetic brand MEDIPEEL is advancing its European strategy with official launches at Printemps stores in France, including a forthcoming debut at the influential Printemps Haussmann flagship in Paris.
Medipeel, CJ Olive Young × Sephora, and Fine’ry Signal Next-Phase Global Expansion Across Prestige, K-Beauty, and Fragrance Retail
The brand’s name is inspired by the Korean phrase “haruharu,” meaning “day by day,” and has grown rapidly since its launch, expanding into more than 150 countries and partnering with over 90 retailers worldwide within just five years.
Haruharu Wonder Brings Affordable K-Beauty Innovation to Target Stores Nationwide
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'I'm so excited to bring Rare Beauty to Ulta Beauty,' said Selena Gomez, Rare Beauty founder and creator. 'I started Rare Beauty to help people feel seen and celebrated as they are.'
Rare Beauty Expands to Ulta Nationwide in 2026 with Exclusive Products & Charitable Initiative
This marks Rare Beauty’s first retail expansion since the brand launched in 2020.
Jan 5th, 2026
Founded in 2018, Sukoshi is known for its curation of over 200 brands from Korea, Japan and across Asia.
Sukoshi Announces Major U.S. Retail Expansion
Locations include King of Prussia Mall in Pennsylvania, Lenox Square in Atlanta, Aventura Mall in Miami, Bellevue Square in Washington and Garden State Plaza in New Jersey.
Dec 11th, 2025
The Future of Beauty Is Now: Download Accupac’s 2026 Trend Report
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The Future of Beauty Is Now: Download Accupac’s 2026 Trend Report
Accupac’s 2026 Trend Report highlights a new era of beauty—where proof is experienced, sustainability drives real impact, bioinnovation supports long-term vitality, and adaptive beauty responds to changing skin, life stages, and environments.
Jan 20th, 2026
Sephora remained the No.1 favorite beauty shopping destination, gaining 2-points of mindshare sequentially. Ulta remained No. 2, and Target appeared at No. 3 (in line with its historic trend).
Teen Wallets Declining as Sephora, Ulta and Target Remain Fan-Favorites
Piper Sandler's 50th semi-annual teens survey has been released, indicating a decline in teens' core wallets and ranking teens' favorite cosmetic brands and shopping destinations.
Oct 29th, 2025
Inspired by Gunderson’s family’s tradition of having a birthday “Yes Day,” the name Yes Day represents joy, positivity and freedom to say yes to fun. Granderson wanted her skincare brand to represent this spirit, helping young people everywhere make everyday a 'Yes Day' through positive self-care and healthy, habit-forming skincare routines.
13-Year-Old Coco Granderson x Skin Care Expert Ron Robinson to Launch Yes Day, A Glow-Inducing Line for Gen Zalpha
Gen Zalpha skincare line Yes Day is targeting across generational lines, giving both Gen Z and Gen Alpha the chance to say "yes" to good skin every day.
Oct 10th, 2025
While “Sephora Kids” sparked cultural conversation, Evereden seeks to avoid controversy by co-creating with kids and their parents to arrive at clinically tested, education-driven skin care.
Evereden Partners with Sephora to Develop a Responsible Gen Alpha Beauty Category
While “Sephora Kids” sparked cultural conversation, Evereden seeks to avoid controversy by co-creating with kids and their parents to arrive at clinically tested, education-driven skin care.
Oct 1st, 2025
Shoppers can now get product recommendations and buy directly from millions of Shopify merchants through ChatGPT.
Glossier and Other Beauty Brands Will Soon Be Shoppable on ChatGPT Following New Shopify Partnership
Shoppers can now get product recommendations and buy directly from millions of Shopify merchants through ChatGPT.
Sep 29th, 2025
Forbes points out that this new Sephora affiliate platform directly competes with platforms such as LTK and ShopMy.
Sephora Enters its Affiliate Era
The platform allows U.S. influencers to build their own customizable, shoppable digital storefronts on Sephora.com and the Sephora app.
Sep 29th, 2025
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Arbelle introduces a framework for profitable beauty personalization
Leading brands are already cashing in on personalization. Discover Arbelle’s step-by-step framework showing how beauty AI delivers loyalty, higher conversions, and data insights that fuel profitable brand growth.
Sep 24th, 2025
'Charlotte Tilbury is a global icon in the beauty industry—her innovation, artistry and digital-first approach make her a perfect fit for Amazon Premium Beauty,' said Melis del Rey, reneral manager, health and beauty, Amazon U.S. stores.
Charlotte Tilbury's Magic Comes to Amazon Amid Massive US Push
For the first time on Amazon Premium Beauty, customers can use "Shop the Look" videos to purchase products directly from tutorials.
Sep 24th, 2025
One in four women aged 35–65 feel misrepresented by the beauty industry
Bluemercury's "Up Next" Campaign: Redefining Beauty for Women 40+
Bluemercury is hosting "Up Next: The Anniversary Event" from September 18–28, 2025, introducing 15 new brands, including Byredo, Dr. Whitney Bowe and Element Eight.
Sep 17th, 2025