Recent in Markets & Trends (page 5 of 40)

Lip Service: Benefit Launches Real Full Lips Video Generator

Users can log onto Benefit’s website and create a custom animated video featuring the eight shades of the lipstick/liner duo.

Athleisure Expands to Cosmetic Market with Kinx Active

Kinx Active has partnered with the fitness apparel brand Athleta to expand the athleisure movement to the cosmetics market.

Evine Beauty Experience Focusing on Cutting-edge Brands

“Beyond just being a destination, we’ve earned a reputation as being a retailer that not only invests in building brands, but provides a video commerce platform to bring their story to life in a way that traditional retail can’t."

UPDATED: 'It's a 10' for Men's Hair Care Products at Super Bowl 51

It’s a 10 Haircare, claims to be the first independently owned professional hair care brand to air a Super Bowl commercial.

Stick to Shadow that Works

The Swimmables Longwear Eye Shadow Stick is a lightweight eye shadow that is crease-proof and allows for 20 seconds to play with and blend the color before it dries.

New Amorepacific Research Lab to Provide New, Innovative Products

"Combining Amorepacific’s superb research capability with local research insights, Amorepacific is gearing up to provide the most optimized solutions for beauty customers in the ASEAN region.”

Say Aloha to Amazing Eyes

The “You Had Me at Aloha” Eye Shadow Palette is a set of 12 shades that were inspired by the sand, water and foliage of Hawaii.

Revel in the Renaissance

The ‘ME’ Romantic Renaissance Collection introduces a six-color collection of classic tones with a modern twist.

Morphe Launches Liquid Lipstick Line

Available in 22 shades, Morphe's liquid lipsticks dry to a matte finish and are designed to stay on all day.

Switch Fresh Aims to Reduce Deodorant Waste

Switch Fresh: Eco-friendly Refillable Deodorant features gliders on the side of each bottle which allow users to move the product as well as attach and detach the deodorant cartridges.

Dermaplane Debuts at Ulta

Dermaflash announces their online retail partnership with Ulta Beauty.

Department Store Shakeups at Macy's and Barneys New York

Moves come as beauty brands rethink their retail strategy at department stores.

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