Recent in Markets & Trends (page 7 of 41)

Everything You Need to Know About Rihanna's Fenty Beauty

"The Fenty Face was created for women of all skin tones, of all personalities. These steps are key to starting your makeup, no matter the look you’re going for. This is where the fun begins.”

[video] How Shiseido and MatchCo are Disrupting Makeup Personalization

Andy Howell, MatchCo's founder and chief strategy officer, joins The Business of Beautiful to discuss tech, personalization and beauty.

Covergirl Adds 9 Influencers to Its Beauty Squad

"By featuring curated beauty looks designed by influencers on our display offerings, we bridge the online/offline gap to solve a key consumer challenge."

James Molloy Named New Global Makeup Brand Ambassador for Rimmel

"If you top that with his genuine warmth as a person and love for makeup like us … sparkles can come out of this partnership.”

Succeeding in Beauty Giant Sephora

For any beauty brand, selling at Sephora can mean prestige, worldwide awareness and a promising future. However, getting in and remaining on shelf is no easy feat.

What to Expect at MakeUp in New York 2017

"As consumers increasingly express interest in facial makeup that incorporates skincare-related claims, it's likely these claims will continue expanding into the cosmetics category."

Impulse Control

In today’s path to purchase, desire is the new need; Part 2 of a 4-part series.

The Death of Anti-aging?

“Changing the way we think about aging starts with changing the way we talk about aging” and that, by using the anti-aging terminology, “we’re subtly reinforcing the message that aging is a condition we need to battle.”

Pro-aging for Millennials

You’re never too young for healthy aging.

Age Doesn’t Tell the Whole Story

From millennials to baby boomers, attitude and needs—not age targeting—are beautiful.

Rethinking Anti-aging

Demographics and consumer mindsets have changed; products designed to address their aging goals also need to change.

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