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Retail
Brick and Mortar
Digital/E-commerce
Retail
Consumers & Markets
Navigating the Crossroads of Beauty and Technology: A Look at the Trends Shaping 2025
In 2025, the conversation is dominated by the undeniable rise of Artificial Intelligence and Beauty Technology.
Skin Care
Estée Lauder Launches on Amazon.ca Premium Beauty Store
Bath & Body
Bath and Body Works Reports Positive Start to 2025 with Q1 Revenue Growth and CEO Transition
Latest
Skin Care
The Inkey List Dives Into the Skin Hydration Boom with Its Hydro-Surge Dewy Face Mist and Cream-to-Milk Cleanser
The SKUs are already available at Sephora, but officially launch on June 6, 2025.
Brick and Mortar
Fiscal Glow-Up: Ulta Beauty’s Q1 Results Shine Bright
Comparable sales for stores open at least 14 months, as well as e-commerce sales, increased 2.9% versus fiscal 2024, led by a 2.3% increase in average ticket and a 0.6% increase in transactions.
Sponsored
SymFeel Quat Green®: 100% naturally derived alternative to polyquats
SymFeel Quat Green® delivers well-known efficacy of Polyquaternium-7 and Polyquaternium-10 while embracing sustainability.
Bath & Body
Hatch Mama Lands at Ulta Beauty, Headlining Mother & Baby Collection
"At Hatch, we're obsessed with supporting women through every phase of motherhood with beautiful, smart solutions that actually work," said Ariane Goldman, founder of Hatch.
Consumers & Markets
Less is More: How Skinimalism is Redefining Beauty Routines and Packaging
The rise of "skinimalism" is transforming the beauty industry, focusing on simplified skin care routines, high-quality ingredients, and sustainability. This trend is changing consumer behavior, packaging design, and market dynamics in 2025.
Brick and Mortar
Ulta Beauty Names Lauren Brindley to Drive Merchandising and Digital Strategy Amid Growth Challenges
The move comes at a time when the retailer has experienced sales challenges, as well as a pause in growth of its Ulta Beauty at Target store-in-store program.
Color Cosmetics
In Honor of Leonard A. Lauder's Award, Neiman Marcus and The Estée Lauder Companies Host a Series of Experiential Brand Activations
Neiman Marcus and The Estée Lauder Companies celebrate Leonard A. Lauder’s legacy with exclusive events nationwide. Attendees can enjoy curated brand activations, luxury experiences, and iconic beauty products.
Hair Care
The Rootist is Relaunching a Serum at Sephora with 80% More Product—and No Price Increase. Here’s How.
The Rootist prioritized delivering more value to its loyal users by increasing the product size without passing on additional costs.
Companies
K-Beauty Brand Yepoda Secures Series B Funding Round Led by Verlinvest
Yepoda has secured Series B funding led by Verlinvest, with support from V3 Ventures and JamJar Investments. The funding will drive retail expansion, including partnerships with Sephora and the company's ambitious plans for European expansion.
Brick and Mortar
Walmart Beauty’s Latest Brand Additions
Walmart Beauty introduces new premium brands and brings back the Walmart Start program, supporting innovative beauty brands in reaching success in stores and online.
Color Cosmetics
Waldencast Reports Q4 2024 and Launches Milk Makeup into Ulta Beauty Stores
Waldencast reports strong 2024 growth with a 27.5% revenue increase, highlights include Milk Makeup's expansion to Ulta Beauty in 2025 and Obagi Medical's continued success.
