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The Lessons of Pro Care and Related Markets: Following Trends Straight to Retail Success
By: Imogen Matthews
Posted: March 7, 2011, from the March 2011 issue of GCI Magazine.
page 4 of 4“Nutricosmetics sell well in Europe through the pharmacy channel, partly because the pharmacist is a technically qualified, trusted vendor and personal advisor in that region,” says Doskow.
Education will be a key factor in the success of nutricosmetics, but needs to be backed up by scientific proof if consumers are to be convinced of their value as part of a total beauty regimen. One thing is clear, careful consideration of products used in professional settings and the application of complementary products and technologies in beauty will lead to more opportunities on retail beauty shelves.
* Kline participated at the 2011 In-cosmetics marketing trends presentations in Milan, March 29–31.
Imogen Matthews is a consultant to In-cosmetics. For more information, contact www.imogenmatthews.co.uk.