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Exclusive: The Rise and Rise of Brand X—Why Consumers are Seeking Out Private Label

By: Euromonitor International
Posted: November 24, 2008
Euromonitor International's new “Private Label: Potential in a Weakening Economy” report explores why increasing numbers of consumers worldwide are actively seeking out less expensive goods across sales channels. According to the report, private label—a category of increasingly creative, quality labels in its own right—is gaining a broader consumer following, boosted by the current economic downturn and growing consumer demands for one-stop and convenience shopping. However, there are significant national and regional differences.

Sector trends:

For additional information or to purchase the full private label report or other cosmetic and toiletries reports, visit Euromonitor International’s site.